How popular isRao's?
In September 2026, people searched for Rao's by name about 14,600 times in the United States, a 50.5% decrease from the previous year. These searches made up 2.2% of all United States soup brand searches, placing Rao's sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about soup brands, Rao's appeared in two of the five answers and was the fifth most recommended of the seven.
Rao's is the sixth most searched of 7 competitors and the fifth most recommended in AI answers.
Campbell'sShare of searches 69.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ProgressoShare of searches 11.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
HeinzShare of searches 9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Amy'sShare of searches 5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Rao'sShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Follow Rao's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top soup brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rao's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rao's is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Campbell's1st
- Progresso2nd
- Amy's3rd
Pacific Foods3rd- Rao's5th
- Health Valley6th
- Heinz–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Campbell's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Progresso5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Amy's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pacific Foods5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rao's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Health Valley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Heinz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about soup brands
5 answers
Asked ChatGPT
“Which soup brand should I buy in the US?”
Asked ChatGPT
“What are the best soup brands in the US?”
Asked ChatGPT
“What's the best soup brand in the US for easy lunches?”
Searched Google, AI Overview
“soup brands”
Searched Google, AI Overview
“canned soup brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Which soup brands compete with Rao's?
Share of searches by month for Campbell's, Progresso, Heinz, Amy's, Pacific Foods, Rao's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Campbell's | Progresso | Heinz | Amy's | Pacific Foods | Rao's | Health Valley |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.2% | 13.9% | 13.7% | 4.2% | 2.6% | 2.7% | 0.57% |
| Nov 2025 | 88.5% | 4.6% | 3.7% | 1.1% | 1.1% | 0.9% | 0.15% |
| Dec 2025 | 76.1% | 10.5% | 5.6% | 2.2% | 2.8% | 2.5% | 0.35% |
| Jan 2026 | 65.9% | 15.1% | 8.1% | 3.7% | 3.5% | 3% | 0.66% |
| Feb 2026 | 67.5% | 12.4% | 9.1% | 4.2% | 3.2% | 2.7% | 0.82% |
| Mar 2026 | 70.9% | 11.1% | 8.6% | 3.9% | 2.8% | 2.1% | 0.65% |
| Apr 2026 | 69.9% | 8.3% | 9.1% | 7.6% | 2.9% | 1.8% | 0.49% |
| May 2026 | 68.4% | 10.6% | 9.5% | 6.5% | 3% | 1.5% | 0.42% |
| Jun 2026 | 71.1% | 9% | 9.9% | 5.5% | 2.4% | 1.6% | 0.44% |
| Jul 2026 | 69.6% | 9.3% | 10.3% | 5.7% | 2.6% | 2% | 0.39% |
| Aug 2026 | 68.6% | 10.1% | 11.7% | 4.4% | 3% | 1.9% | 0.4% |
| Sep 2026 | 69.6% | 11.2% | 9% | 5% | 2.6% | 2.2% | 0.31% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.6% | 209K | +31% | +1 points | |
| 2, moved from 3rd to 2nd | 11.2% | 33.7K | +43.4% | +1.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 9% | 27.1K | 0% | -2.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5% | 15.1K | +48.8% | +0.7 points | |
| 5, held 5th | 2.6% | 7.8K | +11.4% | -0.4 points | |
| 6, held 6th | 2.2% | 6.6K | +50% | +0.3 points | |
| 7, held 7th | 0.31% | 930 | 0% | -0.1 points |
69.6%
Held 1st. 209K estimated branded searches, +31% vs prior month. Share +1 points.
11.2%
Moved from 3rd to 2nd. 33.7K estimated branded searches, +43.4% vs prior month. Share +1.1 points.
3.
Heinz9%
Moved from 2nd to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -2.6 points.
4.
Amy's5%
Held 4th. 15.1K estimated branded searches, +48.8% vs prior month. Share +0.7 points.
2.6%
Held 5th. 7.8K estimated branded searches, +11.4% vs prior month. Share -0.4 points.
6.
Rao's2.2%
Held 6th. 6.6K estimated branded searches, +50% vs prior month. Share +0.3 points.
0.31%
Held 7th. 930 estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between Rao's and its closest rivals
Every comparison with Rao's
14 comparisons
How has branded search demand for Rao's changed in the United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rao's in the United States fell from 29.5K to 14.6K.
- Across the 12 months ending September 2026, Rao's’ share of searches among soup brands in the United States decreased from 2.7% to 2.2%.
- Across the 12 months ending September 2026, Rao's’ share of searches among soup brands in the United States peaked at 3% in January 2026 and was lowest at 0.9% in November 2025.
- Across the 12 months ending September 2026, Rao's fell from 5th to 6th among soup brands in the United States.
How did search popularity change for United States soup brands in September 2026?
6 changes
In September 2026, Progresso overtook Heinz to rank 2nd among soup brands in the United States, with 11.2% of the searches.
In September 2026, Campbell's gained share of searches among soup brands in the United States, from 68.6% to 69.6%.
In September 2026, Amy's gained share of searches among soup brands in the United States, from 4.4% to 5%.
In September 2026, Heinz lost share of searches among soup brands in the United States, from 11.7% to 9%.
Estimated monthly branded searches for Health Valley in the United States fell 45% over 12 measured months, from 1.7K to 930 in September 2026.
Estimated monthly branded searches for Rao's in the United States fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
How are Rao's’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Rao's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rao's frozen pizza
- raos frozen pizza
- raos pizza
- raos soup
Do you work for Rao's? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Rao's compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Soup brands | 6th of 7 | 2.2% | Shown above |
| Frozen pizza brands | 8th of 9 | 3% | Show ranking |
Is Rao's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.