Rao's vs Tombstone:Which is more popular?
In September 2026, Tombstone had more branded searches than Rao's among frozen pizza brands in the United States. Tombstone had about 18,100 branded searches, while Rao's had 8,000. Tombstone made up 6.9% of all frozen pizza brand searches we track, and Rao's accounted for 3%. When we asked ChatGPT and Google AI Overviews about frozen pizza brands, Rao's appeared in four of the five answers and Tombstone in one. Rao's was mentioned before Tombstone in every answer that named either.
Who do people search for more?
Tombstone, about 2 searches for every 1 for Rao's
Who does AI mention more?
Rao's, mentioned in 4 of 5 answers, Tombstone in 1
Who does AI recommend more?
Rao's, named ahead of Tombstone in 4 of 4 answers
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Top frozen pizza brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rao's was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tombstone was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Rao's was listed before Tombstone in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rao's1st
Motor City Pizza Co.2nd
Red Baron3rd
Screamin’ Sicilian4th
DiGiorno5th
Home Run Inn6th
Newman's Own7th- Tombstone8th
Totino's9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Red Baron5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Home Run Inn4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Motor City Pizza Co.4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Screamin’ Sicilian4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rao's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DiGiorno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Newman's Own2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Totino's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tombstone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about frozen pizza brands
5 answers
Asked ChatGPT
“Which frozen pizza brand should I buy in the US?”
Asked ChatGPT
“What are the best frozen pizza brands in the US?”
Asked ChatGPT
“What's the best frozen pizza brand in the US for family dinner?”
Searched Google, AI Overview
“frozen pizza brands”
Searched Google, AI Overview
“best frozen pizza”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Rao's or Tombstone more popular in search?
This chart shows how often people search Google for Rao's and Tombstone by name. Each line represents a brand's share of searches for all nine frozen pizza brands we track, month by month, from searches in United States.
Share of searches by month for Tombstone, Rao's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Home Run Inn | DiGiorno | Totino's | Red Baron | Motor City Pizza Co. | Tombstone | Screamin’ Sicilian | Rao's | Newman's Own |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.9% | 21.8% | 13.3% | 14.6% | 11.9% | 5.3% | 4.4% | 7.7% | 1% |
| Nov 2025 | 22.1% | 19.8% | 14.8% | 16.2% | 10.8% | 5.9% | 4% | 5.7% | 0.76% |
| Dec 2025 | 20.7% | 18.5% | 15.7% | 18.5% | 12.4% | 4.5% | 3.7% | 5.1% | 0.9% |
| Jan 2026 | 17.5% | 23.4% | 16.2% | 15.6% | 12.8% | 5.7% | 3.8% | 3.9% | 1.1% |
| Feb 2026 | 18.4% | 21.8% | 15.1% | 17.8% | 11.9% | 5.3% | 4.4% | 4.2% | 1% |
| Mar 2026 | 22.2% | 19.9% | 15.7% | 16.3% | 10.9% | 4.9% | 4.9% | 3.9% | 1.4% |
| Apr 2026 | 20.7% | 18.5% | 14.7% | 15.2% | 18.5% | 4.5% | 3.7% | 3.1% | 1.1% |
| May 2026 | 22.2% | 19.9% | 15.8% | 16.3% | 13.3% | 4.9% | 3.3% | 3.2% | 1.2% |
| Jun 2026 | 22.2% | 19.9% | 15.8% | 16.3% | 13.3% | 4.9% | 3.3% | 3.2% | 1.2% |
| Jul 2026 | 20.4% | 18.2% | 17.6% | 18.2% | 12.2% | 5.4% | 3.6% | 2.9% | 1.3% |
| Aug 2026 | 19.9% | 19.2% | 21.4% | 15.7% | 10.5% | 5.7% | 2.6% | 3.8% | 1.1% |
| Sep 2026 | 21% | 18.8% | 18.2% | 15.4% | 12.6% | 6.9% | 3.1% | 3% | 1.1% |
How has the Rao's and Tombstone comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Tombstone took it in November 2025, Rao's took it in December 2025, Tombstone took it in January 2026.
- Across the 12 months ending September 2026, Rao's’ share of searches among frozen pizza brands in the United States moved from 7.7% to 3%, and its estimated monthly branded searches moved from 21.4K to 8K.
- Across the 12 months ending September 2026, Tombstone’s share of searches among frozen pizza brands in the United States moved from 5.3% to 6.9%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for United States frozen pizza brands in September 2026?
3 changes
In September 2026, Screamin’ Sicilian overtook Rao's to rank 7th among frozen pizza brands in the United States, with 3.1% of the searches.
In September 2026, Tombstone gained share of searches among frozen pizza brands in the United States, from 5.7% to 6.9%.
In September 2026, Rao's lost share of searches among frozen pizza brands in the United States, from 3.8% to 3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Rao's’ and Tombstone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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