DiGiorno vs Red Baron:Which is searched more in United States?
In September 2026, DiGiorno had more branded searches than Red Baron among frozen pizza brands in United States. DiGiorno was estimated to have 49.5K branded searches compared to Red Baron’s 40.5K, and held a 31.7% Share of Search versus Red Baron’s 26%.
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Which is more popular in search, DiGiorno or Red Baron?
Compare the frozen pizza brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DiGiorno, Red Baron. The figures are in the table below the chart.
View monthly share of search table
| Month | DiGiorno | Totino's | Red Baron | Tombstone |
|---|---|---|---|---|
| Oct 2025 | 39.6% | 24.2% | 26.5% | 9.7% |
| Nov 2025 | 34.9% | 26.1% | 28.6% | 10.4% |
| Dec 2025 | 32.3% | 27.4% | 32.3% | 7.9% |
| Jan 2026 | 38.4% | 26.6% | 25.7% | 9.4% |
| Feb 2026 | 36.3% | 25.1% | 29.7% | 8.9% |
| Mar 2026 | 35% | 27.7% | 28.7% | 8.6% |
| Apr 2026 | 35% | 27.8% | 28.7% | 8.6% |
| May 2026 | 35% | 27.7% | 28.7% | 8.6% |
| Jun 2026 | 35% | 27.7% | 28.7% | 8.6% |
| Jul 2026 | 30.6% | 29.6% | 30.6% | 9.2% |
| Aug 2026 | 30.9% | 34.5% | 25.3% | 9.2% |
| Sep 2026 | 31.7% | 30.7% | 26% | 11.6% |
How has the DiGiorno and Red Baron comparison changed over the last 12 months?
3 findings
- DiGiorno was ahead of Red Baron in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DiGiorno’s estimated Share of Search among frozen pizza brands in United States moved from 39.6% to 31.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Red Baron’s estimated Share of Search among frozen pizza brands in United States moved from 26.5% to 26%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for United States frozen pizza brands in September 2026?
2 changes
In September 2026, DiGiorno overtook Totino's to become the leader among frozen pizza brands in United States, with 31.7% estimated Share of Search.
In September 2026, Red Baron gained estimated Share of Search among frozen pizza brands in United States, from 25.3% to 26%.
Other head-to-heads among frozen pizza brands
How each brand is measured
Brandwave collects information about searches that people make online using DiGiorno’s and Red Baron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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