DiGiorno vs Totino's:Which is searched more in United States?
In September 2026, DiGiorno had more branded searches than Totino's among frozen pizza brands in United States. DiGiorno was estimated to have 49.5K branded searches compared to Totino's’ 47.9K, and held a 31.7% Share of Search versus Totino's’ 30.7%.
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Which is more popular in search, DiGiorno or Totino's?
Compare the frozen pizza brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DiGiorno, Totino's. The figures are in the table below the chart.
View monthly share of search table
| Month | DiGiorno | Totino's | Red Baron | Tombstone |
|---|---|---|---|---|
| Oct 2025 | 39.6% | 24.2% | 26.5% | 9.7% |
| Nov 2025 | 34.9% | 26.1% | 28.6% | 10.4% |
| Dec 2025 | 32.3% | 27.4% | 32.3% | 7.9% |
| Jan 2026 | 38.4% | 26.6% | 25.7% | 9.4% |
| Feb 2026 | 36.3% | 25.1% | 29.7% | 8.9% |
| Mar 2026 | 35% | 27.7% | 28.7% | 8.6% |
| Apr 2026 | 35% | 27.8% | 28.7% | 8.6% |
| May 2026 | 35% | 27.7% | 28.7% | 8.6% |
| Jun 2026 | 35% | 27.7% | 28.7% | 8.6% |
| Jul 2026 | 30.6% | 29.6% | 30.6% | 9.2% |
| Aug 2026 | 30.9% | 34.5% | 25.3% | 9.2% |
| Sep 2026 | 31.7% | 30.7% | 26% | 11.6% |
How has the DiGiorno and Totino's comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Totino's took it in August 2026, DiGiorno took it in September 2026.
- Across the 12 months ending September 2026, DiGiorno’s estimated Share of Search among frozen pizza brands in United States moved from 39.6% to 31.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Totino's’ estimated Share of Search among frozen pizza brands in United States moved from 24.2% to 30.7%, and its estimated monthly branded searches moved from 37K to 47.9K.
How did search popularity change for United States frozen pizza brands in September 2026?
2 changes
In September 2026, DiGiorno overtook Totino's to become the leader among frozen pizza brands in United States, with 31.7% estimated Share of Search.
In September 2026, Totino's lost estimated Share of Search among frozen pizza brands in United States, from 34.5% to 30.7%.
Other head-to-heads among frozen pizza brands
How each brand is measured
Brandwave collects information about searches that people make online using DiGiorno’s and Totino's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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