Progresso vs Rao's:Which is more popular?
In September 2026, Progresso had more branded searches than Rao's among soup brands in the United States. Progresso had about 33,700 branded searches, while Rao's had 6,600. Progresso made up 11.2% of all soup brand searches we track, and Rao's accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about soup brands, Progresso appeared in all five answers and Rao's in two. Progresso was mentioned before Rao's in every answer.
Who do people search for more?
Progresso, about 5 searches for every 1 for Rao's
Who does AI mention more?
Progresso, mentioned in every answer we collected
Who does AI recommend more?
Progresso, named ahead of Rao's in every answer
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Top soup brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Progresso appeared in all five answers. Rao's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Progresso was listed before Rao's in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Campbell's1st- Progresso2nd
Amy's3rd
Pacific Foods3rd
Rao's5th- Health Valley6th
Heinz–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Campbell's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Progresso5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Amy's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pacific Foods5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rao's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Health Valley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Heinz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about soup brands
5 answers
Asked ChatGPT
“Which soup brand should I buy in the US?”
Asked ChatGPT
“What are the best soup brands in the US?”
Asked ChatGPT
“What's the best soup brand in the US for easy lunches?”
Searched Google, AI Overview
“soup brands”
Searched Google, AI Overview
“canned soup brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Progresso or Rao's more popular in search?
This chart shows how often people search Google for Progresso and Rao's by name. Each line represents a brand's share of searches for all seven soup brands we track, month by month, from searches in United States.
Share of searches by month for Progresso, Rao's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Campbell's | Progresso | Heinz | Amy's | Pacific Foods | Rao's | Health Valley |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.2% | 13.9% | 13.7% | 4.2% | 2.6% | 2.7% | 0.57% |
| Nov 2025 | 88.5% | 4.6% | 3.7% | 1.1% | 1.1% | 0.9% | 0.15% |
| Dec 2025 | 76.1% | 10.5% | 5.6% | 2.2% | 2.8% | 2.5% | 0.35% |
| Jan 2026 | 65.9% | 15.1% | 8.1% | 3.7% | 3.5% | 3% | 0.66% |
| Feb 2026 | 67.5% | 12.4% | 9.1% | 4.2% | 3.2% | 2.7% | 0.82% |
| Mar 2026 | 70.9% | 11.1% | 8.6% | 3.9% | 2.8% | 2.1% | 0.65% |
| Apr 2026 | 69.9% | 8.3% | 9.1% | 7.6% | 2.9% | 1.8% | 0.49% |
| May 2026 | 68.4% | 10.6% | 9.5% | 6.5% | 3% | 1.5% | 0.42% |
| Jun 2026 | 71.1% | 9% | 9.9% | 5.5% | 2.4% | 1.6% | 0.44% |
| Jul 2026 | 69.6% | 9.3% | 10.3% | 5.7% | 2.6% | 2% | 0.39% |
| Aug 2026 | 68.6% | 10.1% | 11.7% | 4.4% | 3% | 1.9% | 0.4% |
| Sep 2026 | 69.6% | 11.2% | 9% | 5% | 2.6% | 2.2% | 0.31% |
How has the Progresso and Rao's comparison changed over the last 12 months?
3 findings
- Progresso was ahead of Rao's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Progresso’s share of searches among soup brands in the United States moved from 13.9% to 11.2%, and its estimated monthly branded searches moved from 41.2K to 33.7K.
- Across the 12 months ending September 2026, Rao's’ share of searches among soup brands in the United States moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for United States soup brands in September 2026?
2 changes
In September 2026, Progresso overtook Heinz to rank 2nd among soup brands in the United States, with 11.2% of the searches.
Estimated monthly branded searches for Rao's in the United States fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Progresso’s and Rao's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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