Heinz vs Progresso:Which is searched more in United States?
In September 2026, Progresso had more branded searches than Heinz among soup brands in United States. Progresso was estimated to have 33.7K branded searches compared to Heinz’s 27.1K, and held an 11.8% Share of Search versus Heinz’s 9.5%.
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Which is more popular in search, Heinz or Progresso?
Compare the soup brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Progresso, Heinz. The figures are in the table below the chart.
View monthly share of search table
| Month | Campbell's | Progresso | Heinz | Amy's |
|---|---|---|---|---|
| Oct 2025 | 66.1% | 14.8% | 14.6% | 4.5% |
| Nov 2025 | 90.4% | 4.7% | 3.8% | 1.2% |
| Dec 2025 | 80.7% | 11.1% | 6% | 2.3% |
| Jan 2026 | 71% | 16.3% | 8.7% | 4% |
| Feb 2026 | 72.4% | 13.3% | 9.8% | 4.5% |
| Mar 2026 | 75.1% | 11.7% | 9.1% | 4.1% |
| Apr 2026 | 73.7% | 8.7% | 9.6% | 8% |
| May 2026 | 72% | 11.2% | 10% | 6.8% |
| Jun 2026 | 74.4% | 9.4% | 10.4% | 5.8% |
| Jul 2026 | 73.3% | 9.8% | 10.8% | 6% |
| Aug 2026 | 72.4% | 10.7% | 12.3% | 4.6% |
| Sep 2026 | 73.4% | 11.8% | 9.5% | 5.3% |
How has the Heinz and Progresso comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Heinz took it in April 2026, Progresso took it in May 2026, Heinz took it in June 2026, Progresso took it in September 2026.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among soup brands in United States moved from 14.6% to 9.5%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Progresso’s estimated Share of Search among soup brands in United States moved from 14.8% to 11.8%, and its estimated monthly branded searches moved from 41.2K to 33.7K.
How did search popularity change for United States soup brands in September 2026?
2 changes
In September 2026, Progresso overtook Heinz to rank 2nd among soup brands in United States, with 11.8% estimated Share of Search.
In September 2026, Heinz lost estimated Share of Search among soup brands in United States, from 12.3% to 9.5%.
Other head-to-heads among soup brands
How each brand is measured
Brandwave collects information about searches that people make online using Heinz’s and Progresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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