Campbell's vs Progresso:Which is searched more in United States?
In September 2026, Campbell's had more branded searches than Progresso among soup brands in United States. Campbell's was estimated to have 209K branded searches compared to Progresso’s 33.7K, and held a 73.4% Share of Search versus Progresso’s 11.8%.
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Which is more popular in search, Campbell's or Progresso?
Compare the soup brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Campbell's, Progresso. The figures are in the table below the chart.
View monthly share of search table
| Month | Campbell's | Progresso | Heinz | Amy's |
|---|---|---|---|---|
| Oct 2025 | 66.1% | 14.8% | 14.6% | 4.5% |
| Nov 2025 | 90.4% | 4.7% | 3.8% | 1.2% |
| Dec 2025 | 80.7% | 11.1% | 6% | 2.3% |
| Jan 2026 | 71% | 16.3% | 8.7% | 4% |
| Feb 2026 | 72.4% | 13.3% | 9.8% | 4.5% |
| Mar 2026 | 75.1% | 11.7% | 9.1% | 4.1% |
| Apr 2026 | 73.7% | 8.7% | 9.6% | 8% |
| May 2026 | 72% | 11.2% | 10% | 6.8% |
| Jun 2026 | 74.4% | 9.4% | 10.4% | 5.8% |
| Jul 2026 | 73.3% | 9.8% | 10.8% | 6% |
| Aug 2026 | 72.4% | 10.7% | 12.3% | 4.6% |
| Sep 2026 | 73.4% | 11.8% | 9.5% | 5.3% |
How has the Campbell's and Progresso comparison changed over the last 12 months?
3 findings
- Campbell's was ahead of Progresso in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among soup brands in United States moved from 66.1% to 73.4%, and its estimated monthly branded searches moved from 184K to 209K.
- Across the 12 months ending September 2026, Progresso’s estimated Share of Search among soup brands in United States moved from 14.8% to 11.8%, and its estimated monthly branded searches moved from 41.2K to 33.7K.
How did search popularity change for United States soup brands in September 2026?
2 changes
In September 2026, Progresso overtook Heinz to rank 2nd among soup brands in United States, with 11.8% estimated Share of Search.
In September 2026, Campbell's gained estimated Share of Search among soup brands in United States, from 72.4% to 73.4%.
Other head-to-heads among soup brands
How each brand is measured
Brandwave collects information about searches that people make online using Campbell's’ and Progresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Campbell's
2 branded search terms
- campbell s
- campbells
Progresso
2 branded search terms
- progresso
- progresso soup
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