Brandwave

Health Valley vs Rao's:Which is more popular?

In September 2026, Rao's had more branded searches than Health Valley among soup brands in the United States. Rao's had about 6,600 branded searches, while Health Valley had 930. Rao's made up 2.2% of all soup brand searches we track, and Health Valley accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about soup brands, Health Valley and Rao's each appeared in two of the five answers. Rao's was mentioned before Health Valley in two out of three answers that named either.

Among soup brands in the United States in September 2026

Who do people search for more?

Rao's, about 7 searches for every 1 for Health Valley

Rao's 6.6K searchesHealth Valley 930 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Health Valley in 2 of 5Rao's in 2 of 5

Who does AI recommend more?

Rao's, named ahead of Health Valley in 2 of 3 answers

Rao's first in 2Health Valley first in 1

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Top soup brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Health Valley was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rao's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rao's was listed before Health Valley in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Campbell's1st
  2. Progresso2nd
  3. Amy's3rd
  4. Pacific Foods3rd
  5. Rao's5th
  6. Health Valley6th
  7. Heinz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Campbell's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Progresso5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amy's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pacific Foods5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rao's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Health Valley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Heinz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soup brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Health Valley or Rao's more popular in search?

This chart shows how often people search Google for Health Valley and Rao's by name. Each line represents a brand's share of searches for all seven soup brands we track, month by month, from searches in United States.

Health Valley and Rao's among soup brands in the United States, by month

Share of searches by month for Rao's, Health Valley. The figures are in the table below the chart.

View monthly share of searches table
MonthCampbell'sProgressoHeinzAmy'sPacific FoodsRao'sHealth Valley
Oct 202562.2%13.9%13.7%4.2%2.6%2.7%0.57%
Nov 202588.5%4.6%3.7%1.1%1.1%0.9%0.15%
Dec 202576.1%10.5%5.6%2.2%2.8%2.5%0.35%
Jan 202665.9%15.1%8.1%3.7%3.5%3%0.66%
Feb 202667.5%12.4%9.1%4.2%3.2%2.7%0.82%
Mar 202670.9%11.1%8.6%3.9%2.8%2.1%0.65%
Apr 202669.9%8.3%9.1%7.6%2.9%1.8%0.49%
May 202668.4%10.6%9.5%6.5%3%1.5%0.42%
Jun 202671.1%9%9.9%5.5%2.4%1.6%0.44%
Jul 202669.6%9.3%10.3%5.7%2.6%2%0.39%
Aug 202668.6%10.1%11.7%4.4%3%1.9%0.4%
Sep 202669.6%11.2%9%5%2.6%2.2%0.31%

How has the Health Valley and Rao's comparison changed over the last 12 months?

3 findings
  • Rao's was ahead of Health Valley in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Health Valley’s share of searches among soup brands in the United States moved from 0.57% to 0.31%, and its estimated monthly branded searches moved from 1.7K to 930.
  • Across the 12 months ending September 2026, Rao's’ share of searches among soup brands in the United States moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for United States soup brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Health Valley in the United States fell 45% over 12 measured months, from 1.7K to 930 in September 2026.

  2. Estimated monthly branded searches for Rao's in the United States fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Health Valley’s and Rao's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Health Valley

2 branded search terms

  • health valley
  • health valley soup

Rao's

1 branded search term

  • raos soup

How the Brand Demand Index is measured

Other head-to-heads among soup brands

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