Campbell's vs Rao's:Which is searched more in the United States?
In September 2026, Campbell's had more branded searches than Rao's among soup brands in the United States. Campbell's had about 209,000 branded searches, while Rao's had 6,600. Campbell's made up 69.6% of all soup brand searches we track, and Rao's accounted for 2.2%.
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Is Campbell's or Rao's more popular in search?
Compare the soup brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Campbell's, Rao's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Campbell's | Progresso | Heinz | Amy's | Pacific Foods | Rao's | Health Valley |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.2% | 13.9% | 13.7% | 4.2% | 2.6% | 2.7% | 0.57% |
| Nov 2025 | 88.5% | 4.6% | 3.7% | 1.1% | 1.1% | 0.9% | 0.15% |
| Dec 2025 | 76.1% | 10.5% | 5.6% | 2.2% | 2.8% | 2.5% | 0.35% |
| Jan 2026 | 65.9% | 15.1% | 8.1% | 3.7% | 3.5% | 3% | 0.66% |
| Feb 2026 | 67.5% | 12.4% | 9.1% | 4.2% | 3.2% | 2.7% | 0.82% |
| Mar 2026 | 70.9% | 11.1% | 8.6% | 3.9% | 2.8% | 2.1% | 0.65% |
| Apr 2026 | 69.9% | 8.3% | 9.1% | 7.6% | 2.9% | 1.8% | 0.49% |
| May 2026 | 68.4% | 10.6% | 9.5% | 6.5% | 3% | 1.5% | 0.42% |
| Jun 2026 | 71.1% | 9% | 9.9% | 5.5% | 2.4% | 1.6% | 0.44% |
| Jul 2026 | 69.6% | 9.3% | 10.3% | 5.7% | 2.6% | 2% | 0.39% |
| Aug 2026 | 68.6% | 10.1% | 11.7% | 4.4% | 3% | 1.9% | 0.4% |
| Sep 2026 | 69.6% | 11.2% | 9% | 5% | 2.6% | 2.2% | 0.31% |
How has the Campbell's and Rao's comparison changed over the last 12 months?
3 findings
- Campbell's was ahead of Rao's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Campbell's’ share of searches among soup brands in the United States moved from 62.2% to 69.6%, and its estimated monthly branded searches moved from 184K to 209K.
- Across the 12 months ending September 2026, Rao's’ share of searches among soup brands in the United States moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for United States soup brands in September 2026?
2 changes
In September 2026, Campbell's gained share of searches among soup brands in the United States, from 68.6% to 69.6%.
Estimated monthly branded searches for Rao's in the United States fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Campbell's’ and Rao's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Campbell's
2 branded search terms
- campbell s
- campbells
Rao's
1 branded search term
- raos soup
Other head-to-heads among soup brands
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