Brandwave

How popular isPacific Foods?

In September 2026, people searched for Pacific Foods by name about 7,800 times in the United States, about the same as the previous year. These searches made up 2.6% of all United States soup brand searches, placing Pacific Foods fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about soup brands, Pacific Foods appeared in all answers and was the joint third most recommended of the seven.

Search and AI answers in September 2026

Pacific Foods is the fifth most searched of 7 competitors and the joint third most recommended in AI answers.

  1. Campbell'sShare of searches 69.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ProgressoShare of searches 11.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. HeinzShare of searches 9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Amy'sShare of searches 5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. Pacific FoodsShare of searches 2.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top soup brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pacific Foods appeared in all five answers. Pacific Foods is the joint third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Campbell's1st
  2. Progresso2nd
  3. Amy's3rd
  4. Pacific Foods3rd
  5. Rao's5th
  6. Health Valley6th
  7. Heinz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Campbell's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Progresso5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amy's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pacific Foods5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rao's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Health Valley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Heinz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soup brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Which soup brands compete with Pacific Foods?

Pacific Foods against soup brands in the United States, by month

Share of searches by month for Campbell's, Progresso, Heinz, Amy's, Pacific Foods, Rao's. The figures are in the table below the chart.

View monthly share of searches table
MonthCampbell'sProgressoHeinzAmy'sPacific FoodsRao'sHealth Valley
Oct 202562.2%13.9%13.7%4.2%2.6%2.7%0.57%
Nov 202588.5%4.6%3.7%1.1%1.1%0.9%0.15%
Dec 202576.1%10.5%5.6%2.2%2.8%2.5%0.35%
Jan 202665.9%15.1%8.1%3.7%3.5%3%0.66%
Feb 202667.5%12.4%9.1%4.2%3.2%2.7%0.82%
Mar 202670.9%11.1%8.6%3.9%2.8%2.1%0.65%
Apr 202669.9%8.3%9.1%7.6%2.9%1.8%0.49%
May 202668.4%10.6%9.5%6.5%3%1.5%0.42%
Jun 202671.1%9%9.9%5.5%2.4%1.6%0.44%
Jul 202669.6%9.3%10.3%5.7%2.6%2%0.39%
Aug 202668.6%10.1%11.7%4.4%3%1.9%0.4%
Sep 202669.6%11.2%9%5%2.6%2.2%0.31%

  1. 1.Campbell's

    69.6%

    Held 1st. 209K estimated branded searches, +31% vs prior month. Share +1 points.

  2. 2.Progresso

    11.2%

    Moved from 3rd to 2nd. 33.7K estimated branded searches, +43.4% vs prior month. Share +1.1 points.

  3. 3.Heinz

    9%

    Moved from 2nd to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -2.6 points.

  4. 4.Amy's

    5%

    Held 4th. 15.1K estimated branded searches, +48.8% vs prior month. Share +0.7 points.

  5. 5.Pacific Foods

    2.6%

    Held 5th. 7.8K estimated branded searches, +11.4% vs prior month. Share -0.4 points.

  6. 6.Rao's

    2.2%

    Held 6th. 6.6K estimated branded searches, +50% vs prior month. Share +0.3 points.

  7. 7.Health Valley

    0.31%

    Held 7th. 930 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Pacific Foods and its closest rivals

Every comparison with Pacific Foods

6 comparisons

How has branded search demand for Pacific Foods changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pacific Foods in the United States held steady at 7.8K.
  • Across the 12 months ending September 2026, Pacific Foods’ share of searches among soup brands in the United States peaked at 3.5% in January 2026 and was lowest at 1.1% in November 2025.
  • Across the 12 months ending September 2026, Pacific Foods rose from 6th to 5th among soup brands in the United States.

How did search popularity change for United States soup brands in September 2026?

6 changes

  1. In September 2026, Progresso overtook Heinz to rank 2nd among soup brands in the United States, with 11.2% of the searches.

  2. In September 2026, Campbell's gained share of searches among soup brands in the United States, from 68.6% to 69.6%.

  3. In September 2026, Amy's gained share of searches among soup brands in the United States, from 4.4% to 5%.

  4. In September 2026, Heinz lost share of searches among soup brands in the United States, from 11.7% to 9%.

  5. Estimated monthly branded searches for Health Valley in the United States fell 45% over 12 measured months, from 1.7K to 930 in September 2026.

  6. Estimated monthly branded searches for Rao's in the United States fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are Pacific Foods’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pacific Foods’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pacific foods
  • pacific soup

How the Brand Demand Index is measured

Who owns Pacific Foods?

Pacific Foods is owned by Campbell's. Brandwave also tracks Campbell's, owned by the same company, in the United States.

Do you work for Pacific Foods? To request corrections or removal please contact us via our support page and we will be happy to assist.

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