Brandwave

Heinz vs Pacific Foods:Which is more popular?

In September 2026, Heinz had more branded searches than Pacific Foods among soup brands in the United States. Heinz had about 27,100 branded searches, while Pacific Foods had 7,800. Heinz made up 9% of all soup brand searches we track, and Pacific Foods accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about soup brands, Pacific Foods appeared in all five answers and Heinz in none.

Among soup brands in the United States in September 2026

Who do people search for more?

Heinz, about 3 searches for every 1 for Pacific Foods

Heinz 27.1K searchesPacific Foods 7.8K searches

Who does AI mention more?

Pacific Foods, mentioned in every answer we collected

Pacific Foods in 5 of 5Heinz in 0 of 5

Who does AI recommend more?

Pacific Foods, the only one of the two named

Pacific Foods first in 5Heinz never named

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Top soup brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pacific Foods appeared in all five answers. Heinz did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Campbell's1st
  2. Progresso2nd
  3. Amy's3rd
  4. Pacific Foods3rd
  5. Rao's5th
  6. Health Valley6th
  7. Heinz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Campbell's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Progresso5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amy's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pacific Foods5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rao's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Health Valley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Heinz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soup brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Heinz or Pacific Foods more popular in search?

This chart shows how often people search Google for Heinz and Pacific Foods by name. Each line represents a brand's share of searches for all seven soup brands we track, month by month, from searches in United States.

Heinz and Pacific Foods among soup brands in the United States, by month

Share of searches by month for Heinz, Pacific Foods. The figures are in the table below the chart.

View monthly share of searches table
MonthCampbell'sProgressoHeinzAmy'sPacific FoodsRao'sHealth Valley
Oct 202562.2%13.9%13.7%4.2%2.6%2.7%0.57%
Nov 202588.5%4.6%3.7%1.1%1.1%0.9%0.15%
Dec 202576.1%10.5%5.6%2.2%2.8%2.5%0.35%
Jan 202665.9%15.1%8.1%3.7%3.5%3%0.66%
Feb 202667.5%12.4%9.1%4.2%3.2%2.7%0.82%
Mar 202670.9%11.1%8.6%3.9%2.8%2.1%0.65%
Apr 202669.9%8.3%9.1%7.6%2.9%1.8%0.49%
May 202668.4%10.6%9.5%6.5%3%1.5%0.42%
Jun 202671.1%9%9.9%5.5%2.4%1.6%0.44%
Jul 202669.6%9.3%10.3%5.7%2.6%2%0.39%
Aug 202668.6%10.1%11.7%4.4%3%1.9%0.4%
Sep 202669.6%11.2%9%5%2.6%2.2%0.31%

How has the Heinz and Pacific Foods comparison changed over the last 12 months?

3 findings
  • Heinz was ahead of Pacific Foods in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Heinz’s share of searches among soup brands in the United States moved from 13.7% to 9%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
  • Across the 12 months ending September 2026, Pacific Foods’ share of searches among soup brands in the United States held steady at 2.6%, and its estimated monthly branded searches held steady at 7.8K.

How did search popularity change for United States soup brands in September 2026?

2 changes

  1. In September 2026, Progresso overtook Heinz to rank 2nd among soup brands in the United States, with 11.2% of the searches.

  2. In September 2026, Heinz lost share of searches among soup brands in the United States, from 11.7% to 9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Heinz’s and Pacific Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Heinz

1 branded search term

  • heinz

Pacific Foods

2 branded search terms

  • pacific foods
  • pacific soup

How the Brand Demand Index is measured

Other head-to-heads among soup brands

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