Brandwave

Selleys vs Sika:Which is more popular in New Zealand?

In October 2026, Selleys had more branded searches than Sika among adhesive and sealant brands in New Zealand. Selleys had about 1,400 branded searches, while Sika had 470. Selleys made up 15.7% of all adhesive and sealant brand searches we track, and Sika accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about adhesive and sealant brands, Selleys appeared in all five answers and Sika in four. Selleys was mentioned before Sika in four out of five answers.

Among adhesive and sealant brands in New Zealand in October 2026

Who do people search for more?

Selleys, about 3 searches for every 1 for Sika

Selleys 1.4K searchesSika 470 searches

Who does AI mention more?

Selleys, mentioned in every answer we collected

Selleys in 5 of 5Sika in 4 of 5

Who does AI recommend more?

Selleys, named ahead of Sika in 4 of 5 answers

Selleys first in 4Sika first in 1

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Top adhesive and sealant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Selleys appeared in all five answers. Sika was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Selleys was listed before Sika in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Selleys1st
  2. Sika2nd
  3. Gorilla Glue3rd
  4. Bostik4th
  5. Liquid Nails5th
  6. Loctite6th
  7. Araldite7th
  8. Holdfast–
  9. Tarzan's Grip–
  10. Parfix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Liquid Nails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selleys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gorilla Glue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bostik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Araldite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loctite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarzan's Grip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about adhesive and sealant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Selleys or Sika more popular in search?

This chart shows how often people search Google for Selleys and Sika by name. Each line represents a brand's share of searches for all ten adhesive and sealant brands we track, month by month, from searches in New Zealand.

Selleys and Sika among adhesive and sealant brands in New Zealand, by month

Share of searches by month for Selleys, Sika. The figures are in the table below the chart.

View monthly share of searches table
MonthLoctiteLiquid NailsGorilla GlueSelleysAralditeSikaBostikHoldfastTarzan's GripParfix
Nov 202516.8%17.1%16.8%18%15.1%5.9%6.5%3.5%0.17%0.17%
Dec 202517.5%15.7%15.4%18.7%16.9%5.4%5.6%4.5%0.17%0.17%
Jan 202616.2%18.1%14.1%19.1%16.3%5.6%5.1%5.1%0.16%0.16%
Feb 202617.1%17.2%14.9%17.2%15.5%5.6%6.6%5.4%0.34%0.17%
Mar 202615.9%16.6%15.9%17.7%16.2%4.9%6.2%6.2%0.16%0.16%
Apr 202616.5%17.5%14.5%20.3%14.9%5.4%5.3%5.3%0.17%0.17%
May 202616.3%16.8%14.4%19.1%16.2%5.6%7.8%3.4%0.16%0.16%
Jun 202615.7%19.9%13.8%18.1%15.2%5.2%7.5%4.1%0.31%0.16%
Jul 202615.5%18.9%15.5%17.3%14.7%5.4%7.4%4.9%0.31%0.15%
Aug 202619.2%17.6%14.7%17.9%14.1%5.1%7%3.8%0.29%0.15%
Sep 202618.6%17.8%18.5%17.8%13.9%4.4%5.5%3%0.28%0.28%
Oct 202621.4%19.3%18%15.7%14.1%5.3%3.6%1.9%0.45%0.22%

How has branded search for Selleys and Sika changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand adhesive and sealant brands in October 2026?

2 changes

  1. In October 2026, Sika overtook Bostik to rank 6th among adhesive and sealant brands in New Zealand, with 5.3% of the searches.

  2. In October 2026, Selleys lost share of searches among adhesive and sealant brands in New Zealand, from 17.8% to 15.7%.

How are Selleys’ and Sika’s branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Selleys’ and Sika’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Selleys

25 branded search terms

  • armour flex selleys
  • ezi press selleys
  • ezy glide selleys
  • flexiseal selleys
  • mortar works selleys
  • plasti bond selleys
  • sealant selleys
  • selleys
  • selleys 308
  • selleys 401
  • selleys 401 silicone
  • selleys adhesives
  • selleys araldite
  • selleys knead it
  • selleys kwik grip
  • selleys marine flex
  • selleys power grip
  • selleys products
  • selleys quick grip
  • selleys sealant
  • selleys silicone
  • selleys silicone sealant
  • selleys spakfilla
  • selleys storm sealant
  • selleys super cloth

Sika

3 branded search terms

  • sika glue
  • sika sealant
  • sika silicone

How the Brand Demand Index is measured

Other head-to-heads among adhesive and sealant brands

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