Liquid Nails vs Selleys:Which is more popular in New Zealand?
In October 2026, Liquid Nails had more branded searches than Selleys among adhesive and sealant brands in New Zealand. Liquid Nails had about 1,720 branded searches, while Selleys had 1,400. Liquid Nails made up 19.3% of all adhesive and sealant brand searches we track, and Selleys accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about adhesive and sealant brands, both Liquid Nails and Selleys appeared in all five answers. Selleys was mentioned before Liquid Nails in four out of five answers.
Who do people search for more?
Liquid Nails, about 23% more searches than Selleys
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Selleys, named ahead of Liquid Nails in 4 of 5 answers
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Top adhesive and sealant brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Liquid Nails and Selleys showed up in all five answers. Selleys was listed before Liquid Nails in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Selleys1st
Sika2nd
Gorilla Glue3rd
Bostik4th- Liquid Nails5th
Loctite6th
Araldite7th
Holdfast–- Tarzan's Grip–
Parfix–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Liquid Nails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Selleys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gorilla Glue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bostik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Araldite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Loctite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tarzan's Grip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about adhesive and sealant brands
5 answers
Asked ChatGPT
“Which adhesive and sealant brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best adhesive and sealant brands in New Zealand?”
Asked ChatGPT
“What's the best adhesive and sealant brand in New Zealand for home repairs?”
Searched Google, AI Overview
“best glue brand”
Searched Google, AI Overview
“construction adhesive nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Liquid Nails or Selleys more popular in search?
This chart shows how often people search Google for Liquid Nails and Selleys by name. Each line represents a brand's share of searches for all ten adhesive and sealant brands we track, month by month, from searches in New Zealand.
Share of searches by month for Liquid Nails, Selleys. The figures are in the table below the chart.
View monthly share of searches table
| Month | Loctite | Liquid Nails | Gorilla Glue | Selleys | Araldite | Sika | Bostik | Holdfast | Tarzan's Grip | Parfix |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 16.8% | 17.1% | 16.8% | 18% | 15.1% | 5.9% | 6.5% | 3.5% | 0.17% | 0.17% |
| Dec 2025 | 17.5% | 15.7% | 15.4% | 18.7% | 16.9% | 5.4% | 5.6% | 4.5% | 0.17% | 0.17% |
| Jan 2026 | 16.2% | 18.1% | 14.1% | 19.1% | 16.3% | 5.6% | 5.1% | 5.1% | 0.16% | 0.16% |
| Feb 2026 | 17.1% | 17.2% | 14.9% | 17.2% | 15.5% | 5.6% | 6.6% | 5.4% | 0.34% | 0.17% |
| Mar 2026 | 15.9% | 16.6% | 15.9% | 17.7% | 16.2% | 4.9% | 6.2% | 6.2% | 0.16% | 0.16% |
| Apr 2026 | 16.5% | 17.5% | 14.5% | 20.3% | 14.9% | 5.4% | 5.3% | 5.3% | 0.17% | 0.17% |
| May 2026 | 16.3% | 16.8% | 14.4% | 19.1% | 16.2% | 5.6% | 7.8% | 3.4% | 0.16% | 0.16% |
| Jun 2026 | 15.7% | 19.9% | 13.8% | 18.1% | 15.2% | 5.2% | 7.5% | 4.1% | 0.31% | 0.16% |
| Jul 2026 | 15.5% | 18.9% | 15.5% | 17.3% | 14.7% | 5.4% | 7.4% | 4.9% | 0.31% | 0.15% |
| Aug 2026 | 19.2% | 17.6% | 14.7% | 17.9% | 14.1% | 5.1% | 7% | 3.8% | 0.29% | 0.15% |
| Sep 2026 | 18.6% | 17.8% | 18.5% | 17.8% | 13.9% | 4.4% | 5.5% | 3% | 0.28% | 0.28% |
| Oct 2026 | 21.4% | 19.3% | 18% | 15.7% | 14.1% | 5.3% | 3.6% | 1.9% | 0.45% | 0.22% |
How has branded search for Liquid Nails and Selleys changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending October 2026: Liquid Nails took it in June 2026, Selleys took it in August 2026, Liquid Nails took it in October 2026.
- Across the 12 months ending October 2026, Liquid Nails’ share of searches among adhesive and sealant brands in New Zealand moved from 17.1% to 19.3%, and its estimated monthly branded searches moved from 1K to 1.7K.
- Across the 12 months ending October 2026, Selleys’ share of searches among adhesive and sealant brands in New Zealand moved from 18% to 15.7%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
How did search popularity change for New Zealand adhesive and sealant brands in October 2026?
2 changes
In October 2026, Liquid Nails overtook Gorilla Glue to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches.
In October 2026, Selleys lost share of searches among adhesive and sealant brands in New Zealand, from 17.8% to 15.7%.
How are Liquid Nails’ and Selleys’ branded searches counted?
62 search terms
Brandwave collects information about searches that people make online using Liquid Nails’ and Selleys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Liquid Nails
37 branded search terms
- buy liquid nails
- cleaning liquid nails
- construction liquid nails
- drywall liquid nails
- extreme liquid nails
- glue liquid nails
- gorilla liquid nails
- instant liquid nails
- liquid nails
- liquid nails acrylic
- liquid nails aluminum
- liquid nails construction
- liquid nails extreme
- liquid nails flooring
- liquid nails foamboard
- liquid nails for
- liquid nails frp
- liquid nails fuzeit
- liquid nails interior
- liquid nails landscape
- liquid nails max
- liquid nails poly
- liquid nails projects
- liquid nails pvc
- liquid nails roof
- liquid nails sausage
- liquid nails solvent
- liquid nails spray
- liquid nails subfloor
- liquid nails tape
- liquid nails tub
- liquid nails types
- liquid nails voc
- liquid-nails
- poly liquid nails
- sand liquid nails
- selleys liquid nails
Selleys
25 branded search terms
- armour flex selleys
- ezi press selleys
- ezy glide selleys
- flexiseal selleys
- mortar works selleys
- plasti bond selleys
- sealant selleys
- selleys
- selleys 308
- selleys 401
- selleys 401 silicone
- selleys adhesives
- selleys araldite
- selleys knead it
- selleys kwik grip
- selleys marine flex
- selleys power grip
- selleys products
- selleys quick grip
- selleys sealant
- selleys silicone
- selleys silicone sealant
- selleys spakfilla
- selleys storm sealant
- selleys super cloth
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