Brandwave

Parfix vs Selleys:Which is more popular in New Zealand?

In October 2026, Selleys had more branded searches than Parfix among adhesive and sealant brands in New Zealand. Selleys had about 1,400 branded searches, while Parfix had 20. Selleys made up 15.7% of all adhesive and sealant brand searches we track, and Parfix accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about adhesive and sealant brands, Selleys appeared in all five answers and Parfix in none.

Among adhesive and sealant brands in New Zealand in October 2026

Who do people search for more?

Selleys, about 70 searches for every 1 for Parfix

Selleys 1.4K searchesParfix 20 searches

Who does AI mention more?

Selleys, mentioned in every answer we collected

Selleys in 5 of 5Parfix in 0 of 5

Who does AI recommend more?

Selleys, the only one of the two named

Selleys first in 5Parfix never named

Follow Parfix vs Selleys and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top adhesive and sealant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Selleys appeared in all five answers. Parfix did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Selleys1st
  2. Sika2nd
  3. Gorilla Glue3rd
  4. Bostik4th
  5. Liquid Nails5th
  6. Loctite6th
  7. Araldite7th
  8. Holdfast–
  9. Tarzan's Grip–
  10. Parfix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Liquid Nails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selleys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gorilla Glue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bostik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Araldite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loctite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarzan's Grip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about adhesive and sealant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Parfix or Selleys more popular in search?

This chart shows how often people search Google for Parfix and Selleys by name. Each line represents a brand's share of searches for all ten adhesive and sealant brands we track, month by month, from searches in New Zealand.

Parfix and Selleys among adhesive and sealant brands in New Zealand, by month

Share of searches by month for Selleys, Parfix. The figures are in the table below the chart.

View monthly share of searches table
MonthLoctiteLiquid NailsGorilla GlueSelleysAralditeSikaBostikHoldfastTarzan's GripParfix
Nov 202516.8%17.1%16.8%18%15.1%5.9%6.5%3.5%0.17%0.17%
Dec 202517.5%15.7%15.4%18.7%16.9%5.4%5.6%4.5%0.17%0.17%
Jan 202616.2%18.1%14.1%19.1%16.3%5.6%5.1%5.1%0.16%0.16%
Feb 202617.1%17.2%14.9%17.2%15.5%5.6%6.6%5.4%0.34%0.17%
Mar 202615.9%16.6%15.9%17.7%16.2%4.9%6.2%6.2%0.16%0.16%
Apr 202616.5%17.5%14.5%20.3%14.9%5.4%5.3%5.3%0.17%0.17%
May 202616.3%16.8%14.4%19.1%16.2%5.6%7.8%3.4%0.16%0.16%
Jun 202615.7%19.9%13.8%18.1%15.2%5.2%7.5%4.1%0.31%0.16%
Jul 202615.5%18.9%15.5%17.3%14.7%5.4%7.4%4.9%0.31%0.15%
Aug 202619.2%17.6%14.7%17.9%14.1%5.1%7%3.8%0.29%0.15%
Sep 202618.6%17.8%18.5%17.8%13.9%4.4%5.5%3%0.28%0.28%
Oct 202621.4%19.3%18%15.7%14.1%5.3%3.6%1.9%0.45%0.22%

How has branded search for Parfix and Selleys changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand adhesive and sealant brands in October 2026?

2 changes

  1. In October 2026, Selleys lost share of searches among adhesive and sealant brands in New Zealand, from 17.8% to 15.7%.

  2. In October 2026, Parfix fell from 9th to 10th among adhesive and sealant brands in New Zealand.

How are Parfix’s and Selleys’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Parfix’s and Selleys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Parfix

1 branded search term

  • parfix

Selleys

25 branded search terms

  • armour flex selleys
  • ezi press selleys
  • ezy glide selleys
  • flexiseal selleys
  • mortar works selleys
  • plasti bond selleys
  • sealant selleys
  • selleys
  • selleys 308
  • selleys 401
  • selleys 401 silicone
  • selleys adhesives
  • selleys araldite
  • selleys knead it
  • selleys kwik grip
  • selleys marine flex
  • selleys power grip
  • selleys products
  • selleys quick grip
  • selleys sealant
  • selleys silicone
  • selleys silicone sealant
  • selleys spakfilla
  • selleys storm sealant
  • selleys super cloth

How the Brand Demand Index is measured

Other head-to-heads among adhesive and sealant brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free