Nivea vs Skinnies:Which is more popular?
In September 2026, Skinnies had more branded searches than Nivea among sunscreen brands in New Zealand. Skinnies had about 34,500 branded searches, while Nivea had 6,650. Skinnies made up 44.8% of all sunscreen brand searches we track, and Nivea accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Skinnies appeared in three of the five answers and Nivea in none.
Who do people search for more?
Skinnies, about 5 searches for every 1 for Nivea
Who does AI mention more?
Skinnies, mentioned in 3 of 5 answers, Nivea in 0
Who does AI recommend more?
Skinnies, the only one of the two named
Follow Nivea vs Skinnies and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Skinnies was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nivea did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
La Roche-Posay4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Skinnies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bondi Sands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cancer Society Sunscreen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neutrogena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ultra Violette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Banana Boat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Invisible Zinc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunscreen brands
5 answers
Asked ChatGPT
“Which sunscreen brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sunscreen brands in New Zealand?”
Asked ChatGPT
“What's the best sunscreen brand in New Zealand for daily sun protection?”
Searched Google, AI Overview
“best sunscreen”
Searched Google, AI Overview
“spf 50 sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Nivea or Skinnies more popular in search?
This chart shows how often people search Google for Nivea and Skinnies by name. Each line represents a brand's share of searches for all nine sunscreen brands we track, month by month, from searches in New Zealand.
Share of searches by month for Skinnies, Nivea. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skinnies | La Roche-Posay | Neutrogena | Nivea | Bondi Sands | Ultra Violette | Banana Boat | Invisible Zinc | Cancer Society Sunscreen |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 24.6% | 9.5% | 7.2% | 4.6% | 1.9% | 2.1% | 0.95% | 1.2% |
| Nov 2025 | 44.9% | 27.8% | 9% | 6.2% | 5.1% | 1.4% | 2.2% | 1.4% | 1.9% |
| Dec 2025 | 43.1% | 27.5% | 10.1% | 7.2% | 4.9% | 1.3% | 2.6% | 1.5% | 1.8% |
| Jan 2026 | 43.8% | 27.8% | 11% | 7.2% | 3.4% | 1.3% | 2.6% | 1.3% | 1.5% |
| Feb 2026 | 49.1% | 25.4% | 10.1% | 7.4% | 3.3% | 1% | 1.8% | 0.81% | 1% |
| Mar 2026 | 48.4% | 24.8% | 11.2% | 8.3% | 3.3% | 1.1% | 1.4% | 0.73% | 0.83% |
| Apr 2026 | 46.7% | 28.6% | 10.4% | 7.8% | 3.3% | 1% | 1% | 0.52% | 0.54% |
| May 2026 | 46.5% | 27.6% | 10.8% | 8.7% | 3.2% | 1.2% | 1.2% | 0.42% | 0.44% |
| Jun 2026 | 46.7% | 26.9% | 11.3% | 9% | 3.4% | 0.97% | 0.83% | 0.47% | 0.44% |
| Jul 2026 | 45.5% | 27.2% | 11.9% | 8.8% | 3.3% | 1.2% | 0.99% | 0.51% | 0.53% |
| Aug 2026 | 42% | 28.4% | 13.5% | 9.2% | 3.6% | 1.2% | 0.98% | 0.51% | 0.59% |
| Sep 2026 | 44.8% | 29.2% | 9.1% | 8.6% | 3.8% | 1.7% | 1% | 0.92% | 0.77% |
How has the Nivea and Skinnies comparison changed over the last 12 months?
3 findings
- Skinnies was ahead of Nivea in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nivea’s share of searches among sunscreen brands in New Zealand moved from 7.2% to 8.6%, and its estimated monthly branded searches moved from 5.4K to 6.7K.
- Across the 12 months ending September 2026, Skinnies’ share of searches among sunscreen brands in New Zealand moved from 47.9% to 44.8%, and its estimated monthly branded searches moved from 35.6K to 34.5K.
How did search popularity change for New Zealand sunscreen brands in September 2026?
2 changes
In September 2026, Skinnies gained share of searches among sunscreen brands in New Zealand, from 42% to 44.8%.
In September 2026, Nivea lost share of searches among sunscreen brands in New Zealand, from 9.2% to 8.6%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Nivea’s and Skinnies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sunscreen brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.