Brandwave

La Roche-Posay vs Skinnies:Which is more popular?

In September 2026, Skinnies had more branded searches than La Roche-Posay among sunscreen brands in New Zealand. Skinnies had about 34,500 branded searches, while La Roche-Posay had 22,500. Skinnies made up 44.8% of all sunscreen brand searches we track, and La Roche-Posay accounted for 29.2%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, La Roche-Posay appeared in four of the five answers and Skinnies in three. La Roche-Posay and Skinnies were each mentioned first in two of the four answers.

Among sunscreen brands in New Zealand in September 2026

Who do people search for more?

Skinnies, about 53% more searches than La Roche-Posay

Skinnies 34.5K searchesLa Roche-Posay 22.5K searches

Who does AI mention more?

La Roche-Posay, mentioned in 4 of 5 answers, Skinnies in 3

La Roche-Posay in 4 of 5Skinnies in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

La Roche-Posay first in 2Skinnies first in 2

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Skinnies was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. La Roche-Posay and Skinnies were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Cancer Society Sunscreen2nd
  3. Skinnies3rd
  4. Bondi Sands4th
  5. Neutrogena5th
  6. Nivea–
  7. Ultra Violette–
  8. Banana Boat–
  9. Invisible Zinc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skinnies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Sands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cancer Society Sunscreen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultra Violette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Banana Boat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Invisible Zinc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sunscreen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is La Roche-Posay or Skinnies more popular in search?

This chart shows how often people search Google for La Roche-Posay and Skinnies by name. Each line represents a brand's share of searches for all nine sunscreen brands we track, month by month, from searches in New Zealand.

La Roche-Posay and Skinnies among sunscreen brands in New Zealand, by month

Share of searches by month for Skinnies, La Roche-Posay. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinniesLa Roche-PosayNeutrogenaNiveaBondi SandsUltra VioletteBanana BoatInvisible ZincCancer Society Sunscreen
Oct 202547.9%24.6%9.5%7.2%4.6%1.9%2.1%0.95%1.2%
Nov 202544.9%27.8%9%6.2%5.1%1.4%2.2%1.4%1.9%
Dec 202543.1%27.5%10.1%7.2%4.9%1.3%2.6%1.5%1.8%
Jan 202643.8%27.8%11%7.2%3.4%1.3%2.6%1.3%1.5%
Feb 202649.1%25.4%10.1%7.4%3.3%1%1.8%0.81%1%
Mar 202648.4%24.8%11.2%8.3%3.3%1.1%1.4%0.73%0.83%
Apr 202646.7%28.6%10.4%7.8%3.3%1%1%0.52%0.54%
May 202646.5%27.6%10.8%8.7%3.2%1.2%1.2%0.42%0.44%
Jun 202646.7%26.9%11.3%9%3.4%0.97%0.83%0.47%0.44%
Jul 202645.5%27.2%11.9%8.8%3.3%1.2%0.99%0.51%0.53%
Aug 202642%28.4%13.5%9.2%3.6%1.2%0.98%0.51%0.59%
Sep 202644.8%29.2%9.1%8.6%3.8%1.7%1%0.92%0.77%

How has the La Roche-Posay and Skinnies comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sunscreen brands in September 2026?

2 changes

  1. In September 2026, Skinnies gained share of searches among sunscreen brands in New Zealand, from 42% to 44.8%.

  2. In September 2026, La Roche-Posay gained share of searches among sunscreen brands in New Zealand, from 28.4% to 29.2%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using La Roche-Posay’s and Skinnies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

La Roche-Posay

12 branded search terms

  • la roche posay
  • la roche posay anthelios
  • la roche posay cicaplast
  • la roche posay effaclar
  • la roche posay moisturizer
  • la roche posay serum
  • la roche posay spf
  • la roche posay sunblock
  • la roche posay sunscreen
  • la roche posay toleriane
  • larocheposay spf
  • larocheposay sunblock

Skinnies

5 branded search terms

  • skinnies
  • skinnies conquer
  • skinnies spf
  • skinnies sunblock
  • skinnies sungel

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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