Brandwave

La Roche-Posay vs Nivea:Which is more popular?

In September 2026, La Roche-Posay had more branded searches than Nivea among sunscreen brands in New Zealand. La Roche-Posay had about 22,500 branded searches, while Nivea had 6,650. La Roche-Posay made up 29.2% of all sunscreen brand searches we track, and Nivea accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, La Roche-Posay appeared in four of the five answers and Nivea in none.

Among sunscreen brands in New Zealand in September 2026

Who do people search for more?

La Roche-Posay, about 3 searches for every 1 for Nivea

La Roche-Posay 22.5K searchesNivea 6.7K searches

Who does AI mention more?

La Roche-Posay, mentioned in 4 of 5 answers, Nivea in 0

La Roche-Posay in 4 of 5Nivea in 0 of 5

Who does AI recommend more?

La Roche-Posay, the only one of the two named

La Roche-Posay first in 3Nivea never named

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Nivea did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Cancer Society Sunscreen2nd
  3. Skinnies3rd
  4. Bondi Sands4th
  5. Neutrogena5th
  6. Nivea–
  7. Ultra Violette–
  8. Banana Boat–
  9. Invisible Zinc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skinnies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Sands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cancer Society Sunscreen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultra Violette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Banana Boat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Invisible Zinc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sunscreen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is La Roche-Posay or Nivea more popular in search?

This chart shows how often people search Google for La Roche-Posay and Nivea by name. Each line represents a brand's share of searches for all nine sunscreen brands we track, month by month, from searches in New Zealand.

La Roche-Posay and Nivea among sunscreen brands in New Zealand, by month

Share of searches by month for La Roche-Posay, Nivea. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinniesLa Roche-PosayNeutrogenaNiveaBondi SandsUltra VioletteBanana BoatInvisible ZincCancer Society Sunscreen
Oct 202547.9%24.6%9.5%7.2%4.6%1.9%2.1%0.95%1.2%
Nov 202544.9%27.8%9%6.2%5.1%1.4%2.2%1.4%1.9%
Dec 202543.1%27.5%10.1%7.2%4.9%1.3%2.6%1.5%1.8%
Jan 202643.8%27.8%11%7.2%3.4%1.3%2.6%1.3%1.5%
Feb 202649.1%25.4%10.1%7.4%3.3%1%1.8%0.81%1%
Mar 202648.4%24.8%11.2%8.3%3.3%1.1%1.4%0.73%0.83%
Apr 202646.7%28.6%10.4%7.8%3.3%1%1%0.52%0.54%
May 202646.5%27.6%10.8%8.7%3.2%1.2%1.2%0.42%0.44%
Jun 202646.7%26.9%11.3%9%3.4%0.97%0.83%0.47%0.44%
Jul 202645.5%27.2%11.9%8.8%3.3%1.2%0.99%0.51%0.53%
Aug 202642%28.4%13.5%9.2%3.6%1.2%0.98%0.51%0.59%
Sep 202644.8%29.2%9.1%8.6%3.8%1.7%1%0.92%0.77%

How has the La Roche-Posay and Nivea comparison changed over the last 12 months?

3 findings
  • La Roche-Posay was ahead of Nivea in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sunscreen brands in New Zealand moved from 24.6% to 29.2%, and its estimated monthly branded searches moved from 18.3K to 22.5K.
  • Across the 12 months ending September 2026, Nivea’s share of searches among sunscreen brands in New Zealand moved from 7.2% to 8.6%, and its estimated monthly branded searches moved from 5.4K to 6.7K.

How did search popularity change for New Zealand sunscreen brands in September 2026?

2 changes

  1. In September 2026, La Roche-Posay gained share of searches among sunscreen brands in New Zealand, from 28.4% to 29.2%.

  2. In September 2026, Nivea lost share of searches among sunscreen brands in New Zealand, from 9.2% to 8.6%.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using La Roche-Posay’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

La Roche-Posay

12 branded search terms

  • la roche posay
  • la roche posay anthelios
  • la roche posay cicaplast
  • la roche posay effaclar
  • la roche posay moisturizer
  • la roche posay serum
  • la roche posay spf
  • la roche posay sunblock
  • la roche posay sunscreen
  • la roche posay toleriane
  • larocheposay spf
  • larocheposay sunblock

Nivea

10 branded search terms

  • nivea
  • nivea balm lip
  • nivea body lotion
  • nivea creme
  • nivea facial wash
  • nivea lotion
  • nivea moisturiser
  • nivea soft
  • nivea spf
  • nivea sunblock

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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