Brandwave

Bondi Sands vs Skinnies:Which is more popular?

In September 2026, Skinnies had more branded searches than Bondi Sands among sunscreen brands in New Zealand. Skinnies had about 34,500 branded searches, while Bondi Sands had 2,920. Skinnies made up 44.8% of all sunscreen brand searches we track, and Bondi Sands accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Bondi Sands and Skinnies each appeared in three of the five answers. Skinnies was mentioned before Bondi Sands in three out of four answers.

Among sunscreen brands in New Zealand in September 2026

Who do people search for more?

Skinnies, about 12 searches for every 1 for Bondi Sands

Skinnies 34.5K searchesBondi Sands 2.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Bondi Sands in 3 of 5Skinnies in 3 of 5

Who does AI recommend more?

Skinnies, named ahead of Bondi Sands in 3 of 4 answers

Skinnies first in 3Bondi Sands first in 1

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bondi Sands was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Skinnies was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Skinnies was listed before Bondi Sands in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Cancer Society Sunscreen2nd
  3. Skinnies3rd
  4. Bondi Sands4th
  5. Neutrogena5th
  6. Nivea–
  7. Ultra Violette–
  8. Banana Boat–
  9. Invisible Zinc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skinnies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Sands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cancer Society Sunscreen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultra Violette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Banana Boat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Invisible Zinc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sunscreen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Bondi Sands or Skinnies more popular in search?

This chart shows how often people search Google for Bondi Sands and Skinnies by name. Each line represents a brand's share of searches for all nine sunscreen brands we track, month by month, from searches in New Zealand.

Bondi Sands and Skinnies among sunscreen brands in New Zealand, by month

Share of searches by month for Skinnies, Bondi Sands. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinniesLa Roche-PosayNeutrogenaNiveaBondi SandsUltra VioletteBanana BoatInvisible ZincCancer Society Sunscreen
Oct 202547.9%24.6%9.5%7.2%4.6%1.9%2.1%0.95%1.2%
Nov 202544.9%27.8%9%6.2%5.1%1.4%2.2%1.4%1.9%
Dec 202543.1%27.5%10.1%7.2%4.9%1.3%2.6%1.5%1.8%
Jan 202643.8%27.8%11%7.2%3.4%1.3%2.6%1.3%1.5%
Feb 202649.1%25.4%10.1%7.4%3.3%1%1.8%0.81%1%
Mar 202648.4%24.8%11.2%8.3%3.3%1.1%1.4%0.73%0.83%
Apr 202646.7%28.6%10.4%7.8%3.3%1%1%0.52%0.54%
May 202646.5%27.6%10.8%8.7%3.2%1.2%1.2%0.42%0.44%
Jun 202646.7%26.9%11.3%9%3.4%0.97%0.83%0.47%0.44%
Jul 202645.5%27.2%11.9%8.8%3.3%1.2%0.99%0.51%0.53%
Aug 202642%28.4%13.5%9.2%3.6%1.2%0.98%0.51%0.59%
Sep 202644.8%29.2%9.1%8.6%3.8%1.7%1%0.92%0.77%

How has the Bondi Sands and Skinnies comparison changed over the last 12 months?

3 findings
  • Skinnies was ahead of Bondi Sands in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bondi Sands’ share of searches among sunscreen brands in New Zealand moved from 4.6% to 3.8%, and its estimated monthly branded searches moved from 3.5K to 2.9K.
  • Across the 12 months ending September 2026, Skinnies’ share of searches among sunscreen brands in New Zealand moved from 47.9% to 44.8%, and its estimated monthly branded searches moved from 35.6K to 34.5K.

How did search popularity change for New Zealand sunscreen brands in September 2026?

2 changes

  1. In September 2026, Skinnies gained share of searches among sunscreen brands in New Zealand, from 42% to 44.8%.

  2. Estimated monthly branded searches for Bondi Sands in New Zealand fell 15.4% over 12 measured months, from 3.5K to 2.9K in September 2026.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Bondi Sands’ and Skinnies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bondi Sands

12 branded search terms

  • Bondi Sands
  • bondi sands aero
  • bondi sands dark
  • bondi sands express
  • bondi sands foam
  • bondi sands foam tanner
  • bondi sands pure
  • bondi sands spf
  • bondi sands sunblock
  • bondi sands tanner
  • bondi sands tanning foam
  • bondisands spf

Skinnies

5 branded search terms

  • skinnies
  • skinnies conquer
  • skinnies spf
  • skinnies sunblock
  • skinnies sungel

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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