Brandwave

Neutrogena vs Skinnies:Which is more popular?

In September 2026, Skinnies had more branded searches than Neutrogena among sunscreen brands in New Zealand. Skinnies had about 34,500 branded searches, while Neutrogena had 7,020. Skinnies made up 44.8% of all sunscreen brand searches we track, and Neutrogena accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Skinnies appeared in three of the five answers and Neutrogena in one. Skinnies was mentioned before Neutrogena in every answer that named either.

Among sunscreen brands in New Zealand in September 2026

Who do people search for more?

Skinnies, about 5 searches for every 1 for Neutrogena

Skinnies 34.5K searchesNeutrogena 7K searches

Who does AI mention more?

Skinnies, mentioned in 3 of 5 answers, Neutrogena in 1

Skinnies in 3 of 5Neutrogena in 1 of 5

Who does AI recommend more?

Skinnies, named ahead of Neutrogena in 3 of 3 answers

Skinnies first in 3Neutrogena never first

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Skinnies was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Neutrogena was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Skinnies was listed before Neutrogena in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Cancer Society Sunscreen2nd
  3. Skinnies3rd
  4. Bondi Sands4th
  5. Neutrogena5th
  6. Nivea–
  7. Ultra Violette–
  8. Banana Boat–
  9. Invisible Zinc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skinnies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Sands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cancer Society Sunscreen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultra Violette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Banana Boat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Invisible Zinc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sunscreen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Neutrogena or Skinnies more popular in search?

This chart shows how often people search Google for Neutrogena and Skinnies by name. Each line represents a brand's share of searches for all nine sunscreen brands we track, month by month, from searches in New Zealand.

Neutrogena and Skinnies among sunscreen brands in New Zealand, by month

Share of searches by month for Skinnies, Neutrogena. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinniesLa Roche-PosayNeutrogenaNiveaBondi SandsUltra VioletteBanana BoatInvisible ZincCancer Society Sunscreen
Oct 202547.9%24.6%9.5%7.2%4.6%1.9%2.1%0.95%1.2%
Nov 202544.9%27.8%9%6.2%5.1%1.4%2.2%1.4%1.9%
Dec 202543.1%27.5%10.1%7.2%4.9%1.3%2.6%1.5%1.8%
Jan 202643.8%27.8%11%7.2%3.4%1.3%2.6%1.3%1.5%
Feb 202649.1%25.4%10.1%7.4%3.3%1%1.8%0.81%1%
Mar 202648.4%24.8%11.2%8.3%3.3%1.1%1.4%0.73%0.83%
Apr 202646.7%28.6%10.4%7.8%3.3%1%1%0.52%0.54%
May 202646.5%27.6%10.8%8.7%3.2%1.2%1.2%0.42%0.44%
Jun 202646.7%26.9%11.3%9%3.4%0.97%0.83%0.47%0.44%
Jul 202645.5%27.2%11.9%8.8%3.3%1.2%0.99%0.51%0.53%
Aug 202642%28.4%13.5%9.2%3.6%1.2%0.98%0.51%0.59%
Sep 202644.8%29.2%9.1%8.6%3.8%1.7%1%0.92%0.77%

How has the Neutrogena and Skinnies comparison changed over the last 12 months?

3 findings
  • Skinnies was ahead of Neutrogena in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Neutrogena’s share of searches among sunscreen brands in New Zealand moved from 9.5% to 9.1%, and its estimated monthly branded searches held steady at 7K.
  • Across the 12 months ending September 2026, Skinnies’ share of searches among sunscreen brands in New Zealand moved from 47.9% to 44.8%, and its estimated monthly branded searches moved from 35.6K to 34.5K.

How did search popularity change for New Zealand sunscreen brands in September 2026?

2 changes

  1. In September 2026, Skinnies gained share of searches among sunscreen brands in New Zealand, from 42% to 44.8%.

  2. In September 2026, Neutrogena lost share of searches among sunscreen brands in New Zealand, from 13.5% to 9.1%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Neutrogena’s and Skinnies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Neutrogena

12 branded search terms

  • neutrogena
  • neutrogena body oil
  • neutrogena gel moisturiser
  • neutrogena hand cream
  • neutrogena hydro boost
  • neutrogena moisturizer
  • neutrogena retinol
  • neutrogena serum
  • neutrogena spf
  • neutrogena sunblock
  • neutrogena sunscreen
  • neutrogena t gel

Skinnies

5 branded search terms

  • skinnies
  • skinnies conquer
  • skinnies spf
  • skinnies sunblock
  • skinnies sungel

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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