Brandwave

Electrolux vs Miele:Which is more popular?

In September 2026, Miele had more branded searches than Electrolux among home appliance brands in New Zealand. Miele had about 4,550 branded searches, while Electrolux had 3,450. Miele made up 6% of all home appliance brand searches we track, and Electrolux accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about home appliance brands, Miele appeared in four of the five answers and Electrolux in none.

Among home appliance brands in New Zealand in September 2026

Who do people search for more?

Miele, about 32% more searches than Electrolux

Miele 4.5K searchesElectrolux 3.5K searches

Who does AI mention more?

Miele, mentioned in 4 of 5 answers, Electrolux in 0

Miele in 4 of 5Electrolux in 0 of 5

Who does AI recommend more?

Miele, the only one of the two named

Miele first in 4Electrolux never named

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Top home appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Electrolux did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. LG3rd
  4. Miele4th
  5. Haier5th
  6. Mitsubishi Electric6th
  7. Westinghouse7th
  8. Beko8th
  9. Samsung9th
  10. +1 more
  11. Electrolux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about home appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Electrolux or Miele more popular in search?

This chart shows how often people search Google for Electrolux and Miele by name. Each line represents a brand's share of searches for all 11 home appliance brands we track, month by month, from searches in New Zealand.

Electrolux and Miele among home appliance brands in New Zealand, by month

Share of searches by month for Miele, Electrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelSmegHaierBoschSamsungWestinghouseMieleLGElectroluxBekoMitsubishi Electric
Oct 202528.6%8.5%15.4%10.5%9%6.3%6.4%5.6%4.7%3.3%1.7%
Nov 202531%8%14.2%9.8%8.6%5.8%7.6%5.3%4.6%3.2%1.8%
Dec 202529.1%8.5%15.6%10%8.8%5.9%6.3%5.3%5.5%3.3%1.7%
Jan 202628.2%7.5%16%10.2%8.6%6.1%6.3%6.1%5.6%3.7%1.8%
Feb 202630.3%6.8%14.5%9.7%8.3%5.6%6.7%7.6%4.9%3.4%2.3%
Mar 202631.6%6.3%12.9%9.4%8.1%5.8%6.5%9.6%4.2%3.1%2.4%
Apr 202627.8%7%15.2%10.1%8.8%6.5%6.5%7.1%5%3.3%2.7%
May 202630%6.5%13.9%11.3%8.2%5.9%7%7%4.6%3.4%2.2%
Jun 202629.8%7.3%13.8%9.8%8.5%5.9%6.5%7.9%4.8%3.3%2.3%
Jul 202630.2%13.8%12.8%10%6.6%5.5%5.1%5.5%4.4%3.1%2.9%
Aug 202627.5%17.3%12.7%8.8%8.1%5.6%5%6.1%3.9%2.9%2%
Sep 202626.4%14.5%14.1%10.3%7.8%6.5%6%4.9%4.5%3.4%1.8%

How has the Electrolux and Miele comparison changed over the last 12 months?

3 findings
  • Miele was ahead of Electrolux in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Electrolux’s share of searches among home appliance brands in New Zealand moved from 4.7% to 4.5%, and its estimated monthly branded searches moved from 3.4K to 3.5K.
  • Across the 12 months ending September 2026, Miele’s share of searches among home appliance brands in New Zealand moved from 6.4% to 6%, and its estimated monthly branded searches moved from 4.6K to 4.5K.

How did search popularity change for New Zealand home appliance brands in September 2026?

2 changes

  1. In September 2026, Miele overtook LG to rank 7th among home appliance brands in New Zealand, with 6% of the searches.

  2. In September 2026, Electrolux gained share of searches among home appliance brands in New Zealand, from 3.9% to 4.5%.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Electrolux’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Electrolux

13 branded search terms

  • electrolux
  • electrolux appliances
  • electrolux dishwasher
  • electrolux dryer
  • electrolux ergorapido
  • electrolux fridge
  • electrolux induction
  • electrolux oven
  • electrolux powerforce
  • electrolux silent performer
  • electrolux ultrasilencer
  • electrolux washing
  • s bag electrolux

Miele

7 branded search terms

  • miele
  • miele appliances
  • miele dishwasher
  • miele dryer
  • miele fridge
  • miele outlet
  • miele oven

How the Brand Demand Index is measured

Other head-to-heads among home appliance brands

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