Brandwave

Budgeting apps in New Zealand:Which brands are most popular in search?

In August 2026, Sorted was the most searched among budgeting apps in New Zealand, with an estimated 4.8K branded searches and 45.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Sorted45.5%
  2. PocketSmith39.6%
  3. YNAB8%
  4. Monarch Money4.2%
  5. Frollo2.7%

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Share of SearchLeaderboard

Compare the budgeting and money management apps New Zealanders track spending with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among budgeting apps in New Zealand, by month

Share of Search by month for Sorted, PocketSmith, YNAB, Monarch Money, Frollo. The figures are in the table below the chart.

View monthly share of search table
MonthSortedPocketSmithYNABMonarch MoneyFrollo
Oct 202542.1%43%11.4%1.7%1.8%
Nov 202542.6%44%9.9%1.3%2.3%
Dec 202537.7%49%9.8%1.4%2.1%
Jan 202638.5%48.9%9.3%1.8%1.5%
Feb 202638.6%48.5%8.7%2.8%1.4%
Mar 202637.7%47%10.6%2.5%2.1%
Apr 202638.7%47.7%9.1%2.8%1.8%
May 202641.6%43.6%9.8%3.2%1.8%
Jun 202640.3%42.1%10.8%5%1.8%
Jul 202640.5%43.6%9.8%4.5%1.8%
Aug 202645.5%39.6%8%4.2%2.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Sorted

    45.5%

    moved from 2nd to 1st · 4.8K estimated branded searches · +22.8% vs prior month · +5.1 points

  2. 2.PocketSmith

    39.6%

    moved from 1st to 2nd · 4.2K estimated branded searches · -0.71% vs prior month · -3.9 points

  3. 3.YNAB

    8%

    held 3rd · 840 estimated branded searches · -10.6% vs prior month · -1.8 points

  4. 4.Monarch Money

    4.2%

    held 4th · 440 estimated branded searches · +2.3% vs prior month · -0.3 points

  5. 5.Frollo

    2.7%

    held 5th · 280 estimated branded searches · +64.7% vs prior month · +0.9 points

Compare search popularity between leading brands

Which brand is most popular in search among budgeting apps in New Zealand?

In August 2026, Sorted was the most searched among budgeting apps in New Zealand, with an estimated 4.8K branded searches and 45.5% estimated Share of Search within this set. PocketSmith is in 2nd place, 5.9 percentage points behind at 39.6% Share of Search.

New Zealand budgeting apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sorted42.1% → 45.5%45.5%Aug 202637.7%Dec 20252nd → 1st
PocketSmith43% → 39.6%49%Dec 202539.6%Aug 20261st → 2nd
YNAB11.4% → 8%11.4%Oct 20258%Aug 20263rd
Monarch Money1.7% → 4.2%5%Jun 20261.3%Nov 20255th → 4th
Frollo1.8% → 2.7%2.7%Aug 20261.4%Feb 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sorted’s estimated Share of Search among budgeting apps in New Zealand increased from 42.1% to 45.5%.
  • Across the 11 months ending August 2026, PocketSmith’s estimated Share of Search among budgeting apps in New Zealand decreased from 43% to 39.6%.
  • Across the 11 months ending August 2026, YNAB’s estimated Share of Search among budgeting apps in New Zealand decreased from 11.4% to 8%.
  • Across the 11 months ending August 2026, Monarch Money’s estimated Share of Search among budgeting apps in New Zealand increased from 1.7% to 4.2%.
  • Across the 11 months ending August 2026, Frollo’s estimated Share of Search among budgeting apps in New Zealand increased from 1.8% to 2.7%.
  • Across the 11 months ending August 2026, Sorted’s estimated Share of Search among budgeting apps in New Zealand peaked at 45.5% in August 2026 and was lowest at 37.7% in December 2025.
  • Across the 11 months ending August 2026, PocketSmith’s estimated Share of Search among budgeting apps in New Zealand peaked at 49% in December 2025 and was lowest at 39.6% in August 2026.
  • Across the 11 months ending August 2026, Monarch Money’s estimated Share of Search among budgeting apps in New Zealand peaked at 5% in June 2026 and was lowest at 1.3% in November 2025.
  • Across the 11 months ending August 2026, Frollo’s estimated Share of Search among budgeting apps in New Zealand peaked at 2.7% in August 2026 and was lowest at 1.4% in February 2026.
  • Across the 11 months ending August 2026, Sorted rose from 2nd to 1st among budgeting apps in New Zealand.
  • Across the 11 months ending August 2026, PocketSmith fell from 1st to 2nd among budgeting apps in New Zealand.
  • Across the 11 months ending August 2026, Monarch Money rose from 5th to 4th among budgeting apps in New Zealand.
  • Across the 11 months ending August 2026, Frollo fell from 4th to 5th among budgeting apps in New Zealand.

How did search popularity change for New Zealand budgeting apps in August 2026?

  1. In August 2026, Sorted overtook PocketSmith to take the highest estimated Share of Search among budgeting apps in New Zealand, at 45.5%.

  2. In August 2026, Frollo gained estimated Share of Search among budgeting apps in New Zealand, from 1.8% to 2.7%.

  3. In August 2026, PocketSmith lost estimated Share of Search among budgeting apps in New Zealand, from 43.6% to 39.6%.

  4. In August 2026, YNAB lost estimated Share of Search among budgeting apps in New Zealand, from 9.8% to 8%.

  5. Estimated monthly branded searches for Monarch Money in New Zealand rose 175% over 11 measured months, from 160 to 440 in August 2026.

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