Monarch Money vs YNAB:Which is more popular by branded search in New Zealand?
In August 2026, YNAB had more branded searches than Monarch Money among budgeting apps in New Zealand. YNAB was estimated to have 840 branded searches compared to Monarch Money’s 440, and held an 8% Share of Search versus Monarch Money’s 4.2%.
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Which is more popular in search, Monarch Money or YNAB?
Compare the budgeting and money management apps New Zealanders track spending with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for YNAB, Monarch Money. The figures are in the table below the chart.
View monthly share of search table
| Month | Sorted | PocketSmith | YNAB | Monarch Money | Frollo |
|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 43% | 11.4% | 1.7% | 1.8% |
| Nov 2025 | 42.6% | 44% | 9.9% | 1.3% | 2.3% |
| Dec 2025 | 37.7% | 49% | 9.8% | 1.4% | 2.1% |
| Jan 2026 | 38.5% | 48.9% | 9.3% | 1.8% | 1.5% |
| Feb 2026 | 38.6% | 48.5% | 8.7% | 2.8% | 1.4% |
| Mar 2026 | 37.7% | 47% | 10.6% | 2.5% | 2.1% |
| Apr 2026 | 38.7% | 47.7% | 9.1% | 2.8% | 1.8% |
| May 2026 | 41.6% | 43.6% | 9.8% | 3.2% | 1.8% |
| Jun 2026 | 40.3% | 42.1% | 10.8% | 5% | 1.8% |
| Jul 2026 | 40.5% | 43.6% | 9.8% | 4.5% | 1.8% |
| Aug 2026 | 45.5% | 39.6% | 8% | 4.2% | 2.7% |
| Sep 2026 | — | — | — | — | — |
How has the Monarch Money and YNAB comparison changed over the last 12 months?
3 findings
- YNAB was ahead of Monarch Money in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Monarch Money’s estimated Share of Search among budgeting apps in New Zealand moved from 1.7% to 4.2%, and its estimated monthly branded searches moved from 160 to 440.
- Across the 11 months ending August 2026, YNAB’s estimated Share of Search among budgeting apps in New Zealand moved from 11.4% to 8%, and its estimated monthly branded searches moved from 1.1K to 840.
How did search popularity change for New Zealand budgeting apps in August 2026?
2 changes
In August 2026, YNAB lost estimated Share of Search among budgeting apps in New Zealand, from 9.8% to 8%.
Estimated monthly branded searches for Monarch Money in New Zealand rose 175% over 11 measured months, from 160 to 440 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Monarch Money’s and YNAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Monarch Money
6 branded search terms
- monarch money
- monarch money budget
- monarch money budgeting app
- monarch money money app
- monarchmoney
- monarchmoney com
YNAB
10 branded search terms
- budget app ynab
- ynab
- ynab app
- ynab budget
- ynab com
- ynab money app
- ynab new zealand
- ynab nz
- ynab online
- ynab software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.