Brandwave

How popular isYNAB in search?

In August 2026, there were an estimated 840 branded searches for YNAB in New Zealand which is down 23.6% over the last 11 months. YNAB holds 8% estimated Share of Search among New Zealand budgeting apps and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Sorted45.5%
  2. PocketSmith39.6%
  3. YNAB8%
  4. Monarch Money4.2%
  5. Frollo2.7%
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Which budgeting apps compete with YNAB?

YNAB against budgeting apps in New Zealand, by month

Share of Search by month for Sorted, PocketSmith, YNAB, Monarch Money, Frollo. The figures are in the table below the chart.

View monthly share of search table
MonthSortedPocketSmithYNABMonarch MoneyFrollo
Oct 202542.1%43%11.4%1.7%1.8%
Nov 202542.6%44%9.9%1.3%2.3%
Dec 202537.7%49%9.8%1.4%2.1%
Jan 202638.5%48.9%9.3%1.8%1.5%
Feb 202638.6%48.5%8.7%2.8%1.4%
Mar 202637.7%47%10.6%2.5%2.1%
Apr 202638.7%47.7%9.1%2.8%1.8%
May 202641.6%43.6%9.8%3.2%1.8%
Jun 202640.3%42.1%10.8%5%1.8%
Jul 202640.5%43.6%9.8%4.5%1.8%
Aug 202645.5%39.6%8%4.2%2.7%
Sep 2026—————

  1. 1.Sorted

    45.5%

    moved from 2nd to 1st · 4.8K estimated branded searches · +22.8% vs prior month · +5.1 points

  2. 2.PocketSmith

    39.6%

    moved from 1st to 2nd · 4.2K estimated branded searches · -0.71% vs prior month · -3.9 points

  3. 3.YNAB

    8%

    held 3rd · 840 estimated branded searches · -10.6% vs prior month · -1.8 points

  4. 4.Monarch Money

    4.2%

    held 4th · 440 estimated branded searches · +2.3% vs prior month · -0.3 points

  5. 5.Frollo

    2.7%

    held 5th · 280 estimated branded searches · +64.7% vs prior month · +0.9 points

Compare search popularity between YNAB and its closest rivals

How has branded search demand for YNAB changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for YNAB in New Zealand fell from 1.1K to 840.
  • Across the 11 months ending August 2026, YNAB’s estimated Share of Search among budgeting apps in New Zealand decreased from 11.4% to 8%.

How did search popularity change for New Zealand budgeting apps in August 2026?

  1. In August 2026, Sorted overtook PocketSmith to take the highest estimated Share of Search among budgeting apps in New Zealand, at 45.5%.

  2. In August 2026, Frollo gained estimated Share of Search among budgeting apps in New Zealand, from 1.8% to 2.7%.

  3. In August 2026, PocketSmith lost estimated Share of Search among budgeting apps in New Zealand, from 43.6% to 39.6%.

  4. In August 2026, YNAB lost estimated Share of Search among budgeting apps in New Zealand, from 9.8% to 8%.

  5. Estimated monthly branded searches for Monarch Money in New Zealand rose 175% over 11 measured months, from 160 to 440 in August 2026.

How is YNAB measured?

Brandwave collects information about searches that people make online using YNAB’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • budget app ynab
  • ynab
  • ynab app
  • ynab budget
  • ynab com
  • ynab money app
  • ynab new zealand
  • ynab nz
  • ynab online
  • ynab software

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How the Brand Demand Index is measured

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