How popular isMonarch Money in search?
In August 2026, there were an estimated 440 branded searches for Monarch Money in New Zealand which is up 175% over the last 11 months. Monarch Money holds 4.2% estimated Share of Search among New Zealand budgeting apps and is ranked 4th of 5 competitors for search popularity.
Sorted45.5%PocketSmith39.6%
YNAB8%
Monarch Money4.2%
Frollo2.7%
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Which budgeting apps compete with Monarch Money?
Share of Search by month for Sorted, PocketSmith, YNAB, Monarch Money, Frollo. The figures are in the table below the chart.
View monthly share of search table
| Month | Sorted | PocketSmith | YNAB | Monarch Money | Frollo |
|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 43% | 11.4% | 1.7% | 1.8% |
| Nov 2025 | 42.6% | 44% | 9.9% | 1.3% | 2.3% |
| Dec 2025 | 37.7% | 49% | 9.8% | 1.4% | 2.1% |
| Jan 2026 | 38.5% | 48.9% | 9.3% | 1.8% | 1.5% |
| Feb 2026 | 38.6% | 48.5% | 8.7% | 2.8% | 1.4% |
| Mar 2026 | 37.7% | 47% | 10.6% | 2.5% | 2.1% |
| Apr 2026 | 38.7% | 47.7% | 9.1% | 2.8% | 1.8% |
| May 2026 | 41.6% | 43.6% | 9.8% | 3.2% | 1.8% |
| Jun 2026 | 40.3% | 42.1% | 10.8% | 5% | 1.8% |
| Jul 2026 | 40.5% | 43.6% | 9.8% | 4.5% | 1.8% |
| Aug 2026 | 45.5% | 39.6% | 8% | 4.2% | 2.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 45.5% | 4.8K | +22.8% | +5.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 39.6% | 4.2K | -0.71% | -3.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 8% | 840 | -10.6% | -1.8 points | |
| 4, held 4th | 4.2% | 440 | +2.3% | -0.3 points | |
| 5, held 5th | 2.7% | 280 | +64.7% | +0.9 points |
1.
Sorted45.5%
moved from 2nd to 1st · 4.8K estimated branded searches · +22.8% vs prior month · +5.1 points
39.6%
moved from 1st to 2nd · 4.2K estimated branded searches · -0.71% vs prior month · -3.9 points
3.
YNAB8%
held 3rd · 840 estimated branded searches · -10.6% vs prior month · -1.8 points
4.2%
held 4th · 440 estimated branded searches · +2.3% vs prior month · -0.3 points
5.
Frollo2.7%
held 5th · 280 estimated branded searches · +64.7% vs prior month · +0.9 points
Compare search popularity between Monarch Money and its closest rivals
How has branded search demand for Monarch Money changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Monarch Money in New Zealand rose from 160 to 440.
- Across the 11 months ending August 2026, Monarch Money’s estimated Share of Search among budgeting apps in New Zealand increased from 1.7% to 4.2%.
- Across the 11 months ending August 2026, Monarch Money’s estimated Share of Search among budgeting apps in New Zealand peaked at 5% in June 2026 and was lowest at 1.3% in November 2025.
- Across the 11 months ending August 2026, Monarch Money rose from 5th to 4th among budgeting apps in New Zealand.
How did search popularity change for New Zealand budgeting apps in August 2026?
5 changes
In August 2026, Sorted overtook PocketSmith to take the highest estimated Share of Search among budgeting apps in New Zealand, at 45.5%.
In August 2026, Frollo gained estimated Share of Search among budgeting apps in New Zealand, from 1.8% to 2.7%.
In August 2026, PocketSmith lost estimated Share of Search among budgeting apps in New Zealand, from 43.6% to 39.6%.
In August 2026, YNAB lost estimated Share of Search among budgeting apps in New Zealand, from 9.8% to 8%.
Estimated monthly branded searches for Monarch Money in New Zealand rose 175% over 11 measured months, from 160 to 440 in August 2026.
How is Monarch Money measured?
Brandwave collects information about searches that people make online using Monarch Money’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- monarch money
- monarch money budget
- monarch money budgeting app
- monarch money money app
- monarchmoney
- monarchmoney com
Do you work for Monarch Money? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Monarch Money your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.