Monarch Money vs Sorted:Which is more popular by branded search in New Zealand?
In August 2026, Sorted had more branded searches than Monarch Money among budgeting apps in New Zealand. Sorted was estimated to have 4.8K branded searches compared to Monarch Money’s 440, and held a 45.5% Share of Search versus Monarch Money’s 4.2%.
Follow Monarch Money vs Sorted and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Monarch Money or Sorted?
Compare the budgeting and money management apps New Zealanders track spending with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sorted, Monarch Money. The figures are in the table below the chart.
View monthly share of search table
| Month | Sorted | PocketSmith | YNAB | Monarch Money | Frollo |
|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 43% | 11.4% | 1.7% | 1.8% |
| Nov 2025 | 42.6% | 44% | 9.9% | 1.3% | 2.3% |
| Dec 2025 | 37.7% | 49% | 9.8% | 1.4% | 2.1% |
| Jan 2026 | 38.5% | 48.9% | 9.3% | 1.8% | 1.5% |
| Feb 2026 | 38.6% | 48.5% | 8.7% | 2.8% | 1.4% |
| Mar 2026 | 37.7% | 47% | 10.6% | 2.5% | 2.1% |
| Apr 2026 | 38.7% | 47.7% | 9.1% | 2.8% | 1.8% |
| May 2026 | 41.6% | 43.6% | 9.8% | 3.2% | 1.8% |
| Jun 2026 | 40.3% | 42.1% | 10.8% | 5% | 1.8% |
| Jul 2026 | 40.5% | 43.6% | 9.8% | 4.5% | 1.8% |
| Aug 2026 | 45.5% | 39.6% | 8% | 4.2% | 2.7% |
| Sep 2026 | — | — | — | — | — |
How has the Monarch Money and Sorted comparison changed over the last 12 months?
3 findings
- Sorted was ahead of Monarch Money in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Monarch Money’s estimated Share of Search among budgeting apps in New Zealand moved from 1.7% to 4.2%, and its estimated monthly branded searches moved from 160 to 440.
- Across the 11 months ending August 2026, Sorted’s estimated Share of Search among budgeting apps in New Zealand moved from 42.1% to 45.5%, and its estimated monthly branded searches moved from 4K to 4.8K.
How did search popularity change for New Zealand budgeting apps in August 2026?
2 changes
In August 2026, Sorted overtook PocketSmith to take the highest estimated Share of Search among budgeting apps in New Zealand, at 45.5%.
Estimated monthly branded searches for Monarch Money in New Zealand rose 175% over 11 measured months, from 160 to 440 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Monarch Money’s and Sorted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Monarch Money
6 branded search terms
- monarch money
- monarch money budget
- monarch money budgeting app
- monarch money money app
- monarchmoney
- monarchmoney com
Sorted
5 branded search terms
- get sorted nz
- sorted budget
- sorted budgeting app
- sorted money
- sorted nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.