How popular isPocketSmith in search?
In August 2026, there were an estimated 4.2K branded searches for PocketSmith in New Zealand which held steady over the last 11 months. PocketSmith holds 39.6% estimated Share of Search among New Zealand budgeting apps and is ranked 2nd of 5 competitors for search popularity.
Sorted45.5%PocketSmith39.6%
YNAB8%
Monarch Money4.2%
Frollo2.7%
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Which budgeting apps compete with PocketSmith?
Share of Search by month for Sorted, PocketSmith, YNAB, Monarch Money, Frollo. The figures are in the table below the chart.
View monthly share of search table
| Month | Sorted | PocketSmith | YNAB | Monarch Money | Frollo |
|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 43% | 11.4% | 1.7% | 1.8% |
| Nov 2025 | 42.6% | 44% | 9.9% | 1.3% | 2.3% |
| Dec 2025 | 37.7% | 49% | 9.8% | 1.4% | 2.1% |
| Jan 2026 | 38.5% | 48.9% | 9.3% | 1.8% | 1.5% |
| Feb 2026 | 38.6% | 48.5% | 8.7% | 2.8% | 1.4% |
| Mar 2026 | 37.7% | 47% | 10.6% | 2.5% | 2.1% |
| Apr 2026 | 38.7% | 47.7% | 9.1% | 2.8% | 1.8% |
| May 2026 | 41.6% | 43.6% | 9.8% | 3.2% | 1.8% |
| Jun 2026 | 40.3% | 42.1% | 10.8% | 5% | 1.8% |
| Jul 2026 | 40.5% | 43.6% | 9.8% | 4.5% | 1.8% |
| Aug 2026 | 45.5% | 39.6% | 8% | 4.2% | 2.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 45.5% | 4.8K | +22.8% | +5.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 39.6% | 4.2K | -0.71% | -3.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 8% | 840 | -10.6% | -1.8 points | |
| 4, held 4th | 4.2% | 440 | +2.3% | -0.3 points | |
| 5, held 5th | 2.7% | 280 | +64.7% | +0.9 points |
1.
Sorted45.5%
moved from 2nd to 1st · 4.8K estimated branded searches · +22.8% vs prior month · +5.1 points
39.6%
moved from 1st to 2nd · 4.2K estimated branded searches · -0.71% vs prior month · -3.9 points
3.
YNAB8%
held 3rd · 840 estimated branded searches · -10.6% vs prior month · -1.8 points
4.2%
held 4th · 440 estimated branded searches · +2.3% vs prior month · -0.3 points
5.
Frollo2.7%
held 5th · 280 estimated branded searches · +64.7% vs prior month · +0.9 points
Compare search popularity between PocketSmith and its closest rivals
How has branded search demand for PocketSmith changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for PocketSmith in New Zealand held steady, from 4.1K to 4.2K.
- Across the 11 months ending August 2026, PocketSmith’s estimated Share of Search among budgeting apps in New Zealand decreased from 43% to 39.6%.
- Across the 11 months ending August 2026, PocketSmith’s estimated Share of Search among budgeting apps in New Zealand peaked at 49% in December 2025 and was lowest at 39.6% in August 2026.
- Across the 11 months ending August 2026, PocketSmith fell from 1st to 2nd among budgeting apps in New Zealand.
How did search popularity change for New Zealand budgeting apps in August 2026?
5 changes
In August 2026, Sorted overtook PocketSmith to take the highest estimated Share of Search among budgeting apps in New Zealand, at 45.5%.
In August 2026, Frollo gained estimated Share of Search among budgeting apps in New Zealand, from 1.8% to 2.7%.
In August 2026, PocketSmith lost estimated Share of Search among budgeting apps in New Zealand, from 43.6% to 39.6%.
In August 2026, YNAB lost estimated Share of Search among budgeting apps in New Zealand, from 9.8% to 8%.
Estimated monthly branded searches for Monarch Money in New Zealand rose 175% over 11 measured months, from 160 to 440 in August 2026.
How is PocketSmith measured?
Brandwave collects information about searches that people make online using PocketSmith’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- pocketsmith
- pocketsmith app
- pocketsmith budget
- pocketsmith budgeting app
- pocketsmith com
- pocketsmith nz
- pocketsmith pricing
- pocketsmith reviews
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Is PocketSmith your brand?
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