PocketSmith vs Sorted:Which is more popular by branded search in New Zealand?
In August 2026, Sorted had more branded searches than PocketSmith among budgeting apps in New Zealand. Sorted was estimated to have 4.8K branded searches compared to PocketSmith’s 4.2K, and held a 45.5% Share of Search versus PocketSmith’s 39.6%.
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Which is more popular in search, PocketSmith or Sorted?
Compare the budgeting and money management apps New Zealanders track spending with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sorted, PocketSmith. The figures are in the table below the chart.
View monthly share of search table
| Month | Sorted | PocketSmith | YNAB | Monarch Money | Frollo |
|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 43% | 11.4% | 1.7% | 1.8% |
| Nov 2025 | 42.6% | 44% | 9.9% | 1.3% | 2.3% |
| Dec 2025 | 37.7% | 49% | 9.8% | 1.4% | 2.1% |
| Jan 2026 | 38.5% | 48.9% | 9.3% | 1.8% | 1.5% |
| Feb 2026 | 38.6% | 48.5% | 8.7% | 2.8% | 1.4% |
| Mar 2026 | 37.7% | 47% | 10.6% | 2.5% | 2.1% |
| Apr 2026 | 38.7% | 47.7% | 9.1% | 2.8% | 1.8% |
| May 2026 | 41.6% | 43.6% | 9.8% | 3.2% | 1.8% |
| Jun 2026 | 40.3% | 42.1% | 10.8% | 5% | 1.8% |
| Jul 2026 | 40.5% | 43.6% | 9.8% | 4.5% | 1.8% |
| Aug 2026 | 45.5% | 39.6% | 8% | 4.2% | 2.7% |
| Sep 2026 | — | — | — | — | — |
How has the PocketSmith and Sorted comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Sorted took it in August 2026.
- Across the 11 months ending August 2026, PocketSmith’s estimated Share of Search among budgeting apps in New Zealand moved from 43% to 39.6%, and its estimated monthly branded searches moved from 4.1K to 4.2K.
- Across the 11 months ending August 2026, Sorted’s estimated Share of Search among budgeting apps in New Zealand moved from 42.1% to 45.5%, and its estimated monthly branded searches moved from 4K to 4.8K.
How did search popularity change for New Zealand budgeting apps in August 2026?
2 changes
In August 2026, Sorted overtook PocketSmith to take the highest estimated Share of Search among budgeting apps in New Zealand, at 45.5%.
In August 2026, PocketSmith lost estimated Share of Search among budgeting apps in New Zealand, from 43.6% to 39.6%.
How each brand is measured
Brandwave collects information about searches that people make online using PocketSmith’s and Sorted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PocketSmith
8 branded search terms
- pocketsmith
- pocketsmith app
- pocketsmith budget
- pocketsmith budgeting app
- pocketsmith com
- pocketsmith nz
- pocketsmith pricing
- pocketsmith reviews
Sorted
5 branded search terms
- get sorted nz
- sorted budget
- sorted budgeting app
- sorted money
- sorted nz
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