Frollo vs PocketSmith:Which is more popular by branded search in New Zealand?
In August 2026, PocketSmith had more branded searches than Frollo among budgeting apps in New Zealand. PocketSmith was estimated to have 4.2K branded searches compared to Frollo’s 280, and held a 39.6% Share of Search versus Frollo’s 2.7%.
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Which is more popular in search, Frollo or PocketSmith?
Compare the budgeting and money management apps New Zealanders track spending with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PocketSmith, Frollo. The figures are in the table below the chart.
View monthly share of search table
| Month | Sorted | PocketSmith | YNAB | Monarch Money | Frollo |
|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 43% | 11.4% | 1.7% | 1.8% |
| Nov 2025 | 42.6% | 44% | 9.9% | 1.3% | 2.3% |
| Dec 2025 | 37.7% | 49% | 9.8% | 1.4% | 2.1% |
| Jan 2026 | 38.5% | 48.9% | 9.3% | 1.8% | 1.5% |
| Feb 2026 | 38.6% | 48.5% | 8.7% | 2.8% | 1.4% |
| Mar 2026 | 37.7% | 47% | 10.6% | 2.5% | 2.1% |
| Apr 2026 | 38.7% | 47.7% | 9.1% | 2.8% | 1.8% |
| May 2026 | 41.6% | 43.6% | 9.8% | 3.2% | 1.8% |
| Jun 2026 | 40.3% | 42.1% | 10.8% | 5% | 1.8% |
| Jul 2026 | 40.5% | 43.6% | 9.8% | 4.5% | 1.8% |
| Aug 2026 | 45.5% | 39.6% | 8% | 4.2% | 2.7% |
| Sep 2026 | — | — | — | — | — |
How has the Frollo and PocketSmith comparison changed over the last 12 months?
3 findings
- PocketSmith was ahead of Frollo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Frollo’s estimated Share of Search among budgeting apps in New Zealand moved from 1.8% to 2.7%, and its estimated monthly branded searches moved from 170 to 280.
- Across the 11 months ending August 2026, PocketSmith’s estimated Share of Search among budgeting apps in New Zealand moved from 43% to 39.6%, and its estimated monthly branded searches moved from 4.1K to 4.2K.
How did search popularity change for New Zealand budgeting apps in August 2026?
3 changes
In August 2026, Sorted overtook PocketSmith to take the highest estimated Share of Search among budgeting apps in New Zealand, at 45.5%.
In August 2026, Frollo gained estimated Share of Search among budgeting apps in New Zealand, from 1.8% to 2.7%.
In August 2026, PocketSmith lost estimated Share of Search among budgeting apps in New Zealand, from 43.6% to 39.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Frollo’s and PocketSmith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frollo
3 branded search terms
- frollo
- frollo budget
- frollo budgeting app
PocketSmith
8 branded search terms
- pocketsmith
- pocketsmith app
- pocketsmith budget
- pocketsmith budgeting app
- pocketsmith com
- pocketsmith nz
- pocketsmith pricing
- pocketsmith reviews
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.