Brandwave

Frollo vs YNAB:Which is more popular by branded search in New Zealand?

In August 2026, YNAB had more branded searches than Frollo among budgeting apps in New Zealand. YNAB was estimated to have 840 branded searches compared to Frollo’s 280, and held an 8% Share of Search versus Frollo’s 2.7%.

Share of Search among budgeting apps in New Zealand in August 2026Which is more popular in search, Frollo or YNAB?
Frollo2.7%280 searches
vs
YNAB8%840 searches

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Which is more popular in search, Frollo or YNAB?

Compare the budgeting and money management apps New Zealanders track spending with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Frollo and YNAB among budgeting apps in New Zealand, by month

Share of Search by month for YNAB, Frollo. The figures are in the table below the chart.

View monthly share of search table
MonthSortedPocketSmithYNABMonarch MoneyFrollo
Oct 202542.1%43%11.4%1.7%1.8%
Nov 202542.6%44%9.9%1.3%2.3%
Dec 202537.7%49%9.8%1.4%2.1%
Jan 202638.5%48.9%9.3%1.8%1.5%
Feb 202638.6%48.5%8.7%2.8%1.4%
Mar 202637.7%47%10.6%2.5%2.1%
Apr 202638.7%47.7%9.1%2.8%1.8%
May 202641.6%43.6%9.8%3.2%1.8%
Jun 202640.3%42.1%10.8%5%1.8%
Jul 202640.5%43.6%9.8%4.5%1.8%
Aug 202645.5%39.6%8%4.2%2.7%
Sep 2026—————

How has the Frollo and YNAB comparison changed over the last 12 months?

  • YNAB was ahead of Frollo in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Frollo’s estimated Share of Search among budgeting apps in New Zealand moved from 1.8% to 2.7%, and its estimated monthly branded searches moved from 170 to 280.
  • Across the 11 months ending August 2026, YNAB’s estimated Share of Search among budgeting apps in New Zealand moved from 11.4% to 8%, and its estimated monthly branded searches moved from 1.1K to 840.

How did search popularity change for New Zealand budgeting apps in August 2026?

  1. In August 2026, Frollo gained estimated Share of Search among budgeting apps in New Zealand, from 1.8% to 2.7%.

  2. In August 2026, YNAB lost estimated Share of Search among budgeting apps in New Zealand, from 9.8% to 8%.

How each brand is measured

Brandwave collects information about searches that people make online using Frollo’s and YNAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frollo

3 branded search terms

  • frollo
  • frollo budget
  • frollo budgeting app

YNAB

10 branded search terms

  • budget app ynab
  • ynab
  • ynab app
  • ynab budget
  • ynab com
  • ynab money app
  • ynab new zealand
  • ynab nz
  • ynab online
  • ynab software

How the Brand Demand Index is measured

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