Frollo vs YNAB:Which is more popular by branded search in New Zealand?
In August 2026, YNAB had more branded searches than Frollo among budgeting apps in New Zealand. YNAB was estimated to have 840 branded searches compared to Frollo’s 280, and held an 8% Share of Search versus Frollo’s 2.7%.
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Which is more popular in search, Frollo or YNAB?
Compare the budgeting and money management apps New Zealanders track spending with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for YNAB, Frollo. The figures are in the table below the chart.
View monthly share of search table
| Month | Sorted | PocketSmith | YNAB | Monarch Money | Frollo |
|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 43% | 11.4% | 1.7% | 1.8% |
| Nov 2025 | 42.6% | 44% | 9.9% | 1.3% | 2.3% |
| Dec 2025 | 37.7% | 49% | 9.8% | 1.4% | 2.1% |
| Jan 2026 | 38.5% | 48.9% | 9.3% | 1.8% | 1.5% |
| Feb 2026 | 38.6% | 48.5% | 8.7% | 2.8% | 1.4% |
| Mar 2026 | 37.7% | 47% | 10.6% | 2.5% | 2.1% |
| Apr 2026 | 38.7% | 47.7% | 9.1% | 2.8% | 1.8% |
| May 2026 | 41.6% | 43.6% | 9.8% | 3.2% | 1.8% |
| Jun 2026 | 40.3% | 42.1% | 10.8% | 5% | 1.8% |
| Jul 2026 | 40.5% | 43.6% | 9.8% | 4.5% | 1.8% |
| Aug 2026 | 45.5% | 39.6% | 8% | 4.2% | 2.7% |
| Sep 2026 | — | — | — | — | — |
How has the Frollo and YNAB comparison changed over the last 12 months?
3 findings
- YNAB was ahead of Frollo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Frollo’s estimated Share of Search among budgeting apps in New Zealand moved from 1.8% to 2.7%, and its estimated monthly branded searches moved from 170 to 280.
- Across the 11 months ending August 2026, YNAB’s estimated Share of Search among budgeting apps in New Zealand moved from 11.4% to 8%, and its estimated monthly branded searches moved from 1.1K to 840.
How did search popularity change for New Zealand budgeting apps in August 2026?
2 changes

In August 2026, Frollo gained estimated Share of Search among budgeting apps in New Zealand, from 1.8% to 2.7%.

In August 2026, YNAB lost estimated Share of Search among budgeting apps in New Zealand, from 9.8% to 8%.
How each brand is measured
Brandwave collects information about searches that people make online using Frollo’s and YNAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Put your own brand in this comparison
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