Brandwave

How popular isVAST Billboards in search?

In August 2026, there were an estimated 320 branded searches for VAST Billboards in New Zealand which is up 88.2% over the last 11 months. VAST Billboards holds 6.6% estimated Share of Search among New Zealand Out-of-Home advertising and is ranked 7th of 8 competitors for search popularity.

Share of Search, August 2026
  1. Go Media27.7%
  2. Lumo Digital Outdoor19.4%
  3. JCDecaux14.5%
  4. Phantom Billstickers11.6%
  5. oOh!media10.1%
  6. Shout Media6.6%
  7. VAST Billboards6.6%
  8. Jolly Billboards3.5%
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Which Out-of-Home advertising compete with VAST Billboards?

VAST Billboards against Out-of-Home advertising in New Zealand, by month

Share of Search by month for Go Media, Lumo Digital Outdoor, JCDecaux, Phantom Billstickers, oOh!media, Shout Media, VAST Billboards, Jolly Billboards. The figures are in the table below the chart.

View monthly share of search table
MonthGo MediaLumo Digital OutdoorJCDecauxPhantom BillstickersoOh!mediaShout MediaVAST BillboardsJolly Billboards
Oct 202531%14.7%12.8%14.9%10.6%7.3%3.9%4.8%
Nov 202526.5%19.4%14.1%14.4%10.4%8.1%3.5%3.5%
Dec 202531.2%16.1%14%15.4%9.2%7.2%3.8%3.1%
Jan 202642.6%13%11.4%14.5%6.6%7%2.4%2.4%
Feb 202625.1%18.6%14%15.1%9.2%10.5%3.8%3.8%
Mar 202629%18.6%11.9%16.9%9.3%6.9%3.7%3.7%
Apr 202627.4%13.9%13.7%14.5%13.9%8.4%4.5%3.7%
May 202639.8%14.7%11%11.4%10.2%6.5%2.9%3.5%
Jun 202626.6%18.9%12.9%12.1%14.7%6.7%3.6%4.4%
Jul 202623.2%20.4%15%13.5%10.4%6.6%6.6%4.3%
Aug 202627.7%19.4%14.5%11.6%10.1%6.6%6.6%3.5%
Sep 2026————————

  1. 1.Go Media

    27.7%

    held 1st · 1.3K estimated branded searches · +47.3% vs prior month · +4.5 points

  2. 2.Lumo Digital Outdoor

    19.4%

    held 2nd · 940 estimated branded searches · +17.5% vs prior month · -0.9 points

  3. 3.JCDecaux

    14.5%

    held 3rd · 700 estimated branded searches · +18.6% vs prior month · -0.5 points

  4. 4.Phantom Billstickers

    11.6%

    held 4th · 560 estimated branded searches · +5.7% vs prior month · -1.9 points

  5. 5.oOh!media

    10.1%

    held 5th · 490 estimated branded searches · +19.5% vs prior month · -0.3 points

  6. 6.Shout Media

    6.6%

    held 6th · 320 estimated branded searches · +23.1% vs prior month · 0 points

  7. 7.VAST Billboards

    6.6%

    held 7th · 320 estimated branded searches · +23.1% vs prior month · 0 points

  8. 8.Jolly Billboards

    3.5%

    held 8th · 170 estimated branded searches · 0% vs prior month · -0.8 points

Compare search popularity between VAST Billboards and its closest rivals

How has branded search demand for VAST Billboards changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for VAST Billboards in New Zealand rose from 170 to 320.
  • Across the 11 months ending August 2026, VAST Billboards’ estimated Share of Search among Out-of-Home advertising in New Zealand increased from 3.9% to 6.6%.
  • Across the 11 months ending August 2026, VAST Billboards’ estimated Share of Search among Out-of-Home advertising in New Zealand peaked at 6.6% in July 2026 and was lowest at 2.4% in January 2026.
  • Across the 11 months ending August 2026, VAST Billboards rose from 8th to 7th among Out-of-Home advertising in New Zealand.

How did search popularity change for New Zealand Out-of-Home advertising in August 2026?

  1. In August 2026, Go Media gained estimated Share of Search among Out-of-Home advertising in New Zealand, from 23.2% to 27.7%.

  2. In August 2026, Phantom Billstickers lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 13.5% to 11.6%.

  3. In August 2026, Lumo Digital Outdoor lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 20.4% to 19.4%.

  4. In August 2026, Jolly Billboards lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 4.3% to 3.5%.

  5. In August 2026, JCDecaux lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 15% to 14.5%.

  6. Estimated monthly branded searches for VAST Billboards in New Zealand rose 88.2% over 11 measured months, from 170 to 320 in August 2026.

How is VAST Billboards measured?

Brandwave collects information about searches that people make online using VAST Billboards’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • Vast Billboards

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How the Brand Demand Index is measured

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