Brandwave

How popular isPhantom Billstickers?

In September 2026, people searched for Phantom Billstickers by name about 510 times in New Zealand, about the same as 11 months earlier. These searches made up 11.6% of all New Zealand Out-of-Home advertising searches, placing Phantom Billstickers fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about Out-of-Home advertising, Phantom Billstickers appeared in four of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Phantom Billstickers is the fourth most searched of 9 competitors and the sixth most recommended in the AI answers we collected.

  1. Go MediaShare of searches 37.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Lumo Digital OutdoorShare of searches 17.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. JCDecauxShare of searches 13.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Phantom BillstickersShare of searches 11.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  5. oOh!mediaShare of searches 5.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+4 more

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Top Out-of-Home advertising in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Phantom Billstickers was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Phantom Billstickers is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. QMS Media New Zealand1st
  2. Lumo Digital Outdoor2nd
  3. JCDecaux3rd
  4. Go Media4th
  5. oOh!media5th
  6. Phantom Billstickers6th
  7. Shout Media7th
  8. Jolly Billboards8th
  9. VAST Billboards–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lumo Digital Outdoor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JCDecaux4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Phantom Billstickers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Go Media3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QMS Media New Zealand3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • oOh!media2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shout Media1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jolly Billboards1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VAST Billboards0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Out-of-Home advertising

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Phantom Billstickers compared with other New Zealand Out-of-Home advertising?

Phantom Billstickers against Out-of-Home advertising in New Zealand, by month

Share of searches by month for Go Media, Lumo Digital Outdoor, JCDecaux, Phantom Billstickers, oOh!media, Shout Media, VAST Billboards, Jolly Billboards. The figures are in the table below the chart.

View monthly share of searches table
MonthGo MediaLumo Digital OutdoorJCDecauxPhantom BillstickersoOh!mediaShout MediaVAST BillboardsJolly BillboardsQMS Media New Zealand
Nov 202528.3%20.8%12.4%14%8.1%8.6%3.8%3.8%0.27%
Dec 202533.2%17.2%12.8%15.3%6.6%7.7%4%3.3%0%
Jan 202644.6%13.6%10.1%14.3%4.8%7.4%2.5%2.5%0.23%
Feb 202626.6%19.7%12.6%14.6%7.1%11.1%4%4%0.29%
Mar 202630.5%19.6%10.3%17.1%7.3%7.3%3.9%3.9%0.23%
Apr 202629.4%15%12.4%14.1%11.3%9%4.8%4%0%
May 202641.8%15.5%9.9%10.9%8.2%6.9%3%3.6%0.21%
Jun 202628.5%20.2%12.2%11.6%11.9%7.2%3.9%4.7%0%
Jul 202624.8%21.8%13.4%13.6%7.6%7.1%7.1%4.6%0%
Aug 202629.3%20.5%13.1%11.4%8.1%7%7%3.7%0%
Sep 202637.2%17.1%13.5%11.6%5.9%5.9%4.8%3.9%0%
Oct 2026—————————

  1. 1.Go Media

    37.2%

    Held 1st. 1.6K estimated branded searches, +21.6% vs prior month. Share +8 points.

  2. 2.Lumo Digital Outdoor

    17.1%

    Held 2nd. 750 estimated branded searches, -20.2% vs prior month. Share -3.4 points.

  3. 3.JCDecaux

    13.5%

    Held 3rd. 590 estimated branded searches, -1.7% vs prior month. Share +0.4 points.

  4. 4.Phantom Billstickers

    11.6%

    Held 4th. 510 estimated branded searches, -1.9% vs prior month. Share +0.3 points.

  5. 5.oOh!media

    5.9%

    Held 5th. 260 estimated branded searches, -29.7% vs prior month. Share -2.1 points.

  6. 6.Shout Media

    5.9%

    Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share -1.1 points.

  7. 7.VAST Billboards

    4.8%

    Held 7th. 210 estimated branded searches, -34.4% vs prior month. Share -2.2 points.

  8. 8.Jolly Billboards

    3.9%

    Held 8th. 170 estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.QMS Media New Zealand

    0%

    Held 9th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Phantom Billstickers and its closest rivals

Every comparison with Phantom Billstickers

7 comparisons

How has branded search demand for Phantom Billstickers changed in New Zealand over the last 12 months?

4 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Phantom Billstickers in New Zealand held steady, from 520 to 510.
  • Across the 11 months ending September 2026, Phantom Billstickers’ share of searches among Out-of-Home advertising in New Zealand decreased from 14% to 11.6%.
  • Across the 11 months ending September 2026, Phantom Billstickers’ share of searches among Out-of-Home advertising in New Zealand peaked at 17.1% in March 2026 and was lowest at 10.9% in May 2026.
  • Across the 11 months ending September 2026, Phantom Billstickers fell from 3rd to 4th among Out-of-Home advertising in New Zealand.

How did search popularity change for New Zealand Out-of-Home advertising in September 2026?

6 changes

  1. In September 2026, Go Media gained share of searches among Out-of-Home advertising in New Zealand, from 29.3% to 37.2%.

  2. In September 2026, Lumo Digital Outdoor lost share of searches among Out-of-Home advertising in New Zealand, from 20.5% to 17.1%.

  3. In September 2026, VAST Billboards lost share of searches among Out-of-Home advertising in New Zealand, from 7% to 4.8%.

  4. In September 2026, oOh!media lost share of searches among Out-of-Home advertising in New Zealand, from 8.1% to 5.9%.

  5. In September 2026, Shout Media lost share of searches among Out-of-Home advertising in New Zealand, from 7% to 5.9%.

  6. Estimated monthly branded searches for JCDecaux in New Zealand rose 28.3% over 11 measured months, from 460 to 590 in September 2026.

How are Phantom Billstickers’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Phantom Billstickers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • phantom billstickers
  • phantom billstickers dunedin
  • phantom posters

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How the Brand Demand Index is measured

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