Phantom Billstickers vs Shout Media:Which is more popular by branded search in New Zealand?
In August 2026, Phantom Billstickers had more branded searches than Shout Media among Out-of-Home advertising in New Zealand. Phantom Billstickers was estimated to have 560 branded searches compared to Shout Media’s 320, and held an 11.6% Share of Search versus Shout Media’s 6.6%.
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Which is more popular in search, Phantom Billstickers or Shout Media?
Outdoor, billboard, transit and digital out-of-home advertising providers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Phantom Billstickers, Shout Media. The figures are in the table below the chart.
View monthly share of search table
| Month | Go Media | Lumo Digital Outdoor | JCDecaux | Phantom Billstickers | oOh!media | Shout Media | VAST Billboards | Jolly Billboards |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 14.7% | 12.8% | 14.9% | 10.6% | 7.3% | 3.9% | 4.8% |
| Nov 2025 | 26.5% | 19.4% | 14.1% | 14.4% | 10.4% | 8.1% | 3.5% | 3.5% |
| Dec 2025 | 31.2% | 16.1% | 14% | 15.4% | 9.2% | 7.2% | 3.8% | 3.1% |
| Jan 2026 | 42.6% | 13% | 11.4% | 14.5% | 6.6% | 7% | 2.4% | 2.4% |
| Feb 2026 | 25.1% | 18.6% | 14% | 15.1% | 9.2% | 10.5% | 3.8% | 3.8% |
| Mar 2026 | 29% | 18.6% | 11.9% | 16.9% | 9.3% | 6.9% | 3.7% | 3.7% |
| Apr 2026 | 27.4% | 13.9% | 13.7% | 14.5% | 13.9% | 8.4% | 4.5% | 3.7% |
| May 2026 | 39.8% | 14.7% | 11% | 11.4% | 10.2% | 6.5% | 2.9% | 3.5% |
| Jun 2026 | 26.6% | 18.9% | 12.9% | 12.1% | 14.7% | 6.7% | 3.6% | 4.4% |
| Jul 2026 | 23.2% | 20.4% | 15% | 13.5% | 10.4% | 6.6% | 6.6% | 4.3% |
| Aug 2026 | 27.7% | 19.4% | 14.5% | 11.6% | 10.1% | 6.6% | 6.6% | 3.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Phantom Billstickers and Shout Media comparison changed over the last 12 months?
3 findings
- Phantom Billstickers was ahead of Shout Media in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Phantom Billstickers’ estimated Share of Search among Out-of-Home advertising in New Zealand moved from 14.9% to 11.6%, and its estimated monthly branded searches moved from 650 to 560.
- Across the 11 months ending August 2026, Shout Media’s estimated Share of Search among Out-of-Home advertising in New Zealand moved from 7.3% to 6.6%, and its estimated monthly branded searches held steady at 320.
How did search popularity change for New Zealand Out-of-Home advertising in August 2026?
1 change
In August 2026, Phantom Billstickers lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 13.5% to 11.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Phantom Billstickers’ and Shout Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Phantom Billstickers
7 branded search terms
- phantom billstickers
- phantom billstickers auckland
- phantom billstickers christchurch
- phantom billstickers dunedin
- phantom billstickers prices
- phantom billstickers wellington
- phantom posters
Shout Media
1 branded search term
- shout media
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.