How popular isPhantom Billstickers in search?
In August 2026, there were an estimated 560 branded searches for Phantom Billstickers in New Zealand which is down 13.8% over the last 11 months. Phantom Billstickers holds 11.6% estimated Share of Search among New Zealand Out-of-Home advertising and is ranked 4th of 8 competitors for search popularity.
Go Media27.7%
Lumo Digital Outdoor19.4%
JCDecaux14.5%
Phantom Billstickers11.6%
oOh!media10.1%
Shout Media6.6%
VAST Billboards6.6%
Jolly Billboards3.5%
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Which Out-of-Home advertising compete with Phantom Billstickers?
Share of Search by month for Go Media, Lumo Digital Outdoor, JCDecaux, Phantom Billstickers, oOh!media, Shout Media, VAST Billboards, Jolly Billboards. The figures are in the table below the chart.
View monthly share of search table
| Month | Go Media | Lumo Digital Outdoor | JCDecaux | Phantom Billstickers | oOh!media | Shout Media | VAST Billboards | Jolly Billboards |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 14.7% | 12.8% | 14.9% | 10.6% | 7.3% | 3.9% | 4.8% |
| Nov 2025 | 26.5% | 19.4% | 14.1% | 14.4% | 10.4% | 8.1% | 3.5% | 3.5% |
| Dec 2025 | 31.2% | 16.1% | 14% | 15.4% | 9.2% | 7.2% | 3.8% | 3.1% |
| Jan 2026 | 42.6% | 13% | 11.4% | 14.5% | 6.6% | 7% | 2.4% | 2.4% |
| Feb 2026 | 25.1% | 18.6% | 14% | 15.1% | 9.2% | 10.5% | 3.8% | 3.8% |
| Mar 2026 | 29% | 18.6% | 11.9% | 16.9% | 9.3% | 6.9% | 3.7% | 3.7% |
| Apr 2026 | 27.4% | 13.9% | 13.7% | 14.5% | 13.9% | 8.4% | 4.5% | 3.7% |
| May 2026 | 39.8% | 14.7% | 11% | 11.4% | 10.2% | 6.5% | 2.9% | 3.5% |
| Jun 2026 | 26.6% | 18.9% | 12.9% | 12.1% | 14.7% | 6.7% | 3.6% | 4.4% |
| Jul 2026 | 23.2% | 20.4% | 15% | 13.5% | 10.4% | 6.6% | 6.6% | 4.3% |
| Aug 2026 | 27.7% | 19.4% | 14.5% | 11.6% | 10.1% | 6.6% | 6.6% | 3.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.7% | 1.3K | +47.3% | +4.5 points | |
| 2, held 2nd | 19.4% | 940 | +17.5% | -0.9 points | |
| 3, held 3rd | 14.5% | 700 | +18.6% | -0.5 points | |
| 4, held 4th | 11.6% | 560 | +5.7% | -1.9 points | |
| 5, held 5th | 10.1% | 490 | +19.5% | -0.3 points | |
| 6, held 6th | 6.6% | 320 | +23.1% | 0 points | |
| 7, held 7th | 6.6% | 320 | +23.1% | 0 points | |
| 8, held 8th | 3.5% | 170 | 0% | -0.8 points |
1.
27.7%
held 1st · 1.3K estimated branded searches · +47.3% vs prior month · +4.5 points
19.4%
held 2nd · 940 estimated branded searches · +17.5% vs prior month · -0.9 points
3.
JCDecaux14.5%
held 3rd · 700 estimated branded searches · +18.6% vs prior month · -0.5 points
11.6%
held 4th · 560 estimated branded searches · +5.7% vs prior month · -1.9 points
10.1%
held 5th · 490 estimated branded searches · +19.5% vs prior month · -0.3 points
6.6%
held 6th · 320 estimated branded searches · +23.1% vs prior month · 0 points
6.6%
held 7th · 320 estimated branded searches · +23.1% vs prior month · 0 points
3.5%
held 8th · 170 estimated branded searches · 0% vs prior month · -0.8 points
Compare search popularity between Phantom Billstickers and its closest rivals
- Phantom Billstickers vs Lumo Digital Outdoor: compare search popularity
- Phantom Billstickers vs JCDecaux: compare search popularity
- Phantom Billstickers vs oOh!media: compare search popularity
- Phantom Billstickers vs Shout Media: compare search popularity
- Compare Phantom Billstickers with any brand
How has branded search demand for Phantom Billstickers changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Phantom Billstickers in New Zealand fell from 650 to 560.
- Across the 11 months ending August 2026, Phantom Billstickers’ estimated Share of Search among Out-of-Home advertising in New Zealand decreased from 14.9% to 11.6%.
- Across the 11 months ending August 2026, Phantom Billstickers’ estimated Share of Search among Out-of-Home advertising in New Zealand peaked at 16.9% in March 2026 and was lowest at 11.4% in May 2026.
- Across the 11 months ending August 2026, Phantom Billstickers fell from 2nd to 4th among Out-of-Home advertising in New Zealand.
How did search popularity change for New Zealand Out-of-Home advertising in August 2026?
6 changes
In August 2026, Go Media gained estimated Share of Search among Out-of-Home advertising in New Zealand, from 23.2% to 27.7%.
In August 2026, Phantom Billstickers lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 13.5% to 11.6%.
In August 2026, Lumo Digital Outdoor lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 20.4% to 19.4%.
In August 2026, Jolly Billboards lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 4.3% to 3.5%.
In August 2026, JCDecaux lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 15% to 14.5%.
Estimated monthly branded searches for VAST Billboards in New Zealand rose 88.2% over 11 measured months, from 170 to 320 in August 2026.
How is Phantom Billstickers measured?
Brandwave collects information about searches that people make online using Phantom Billstickers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- phantom billstickers
- phantom billstickers auckland
- phantom billstickers christchurch
- phantom billstickers dunedin
- phantom billstickers prices
- phantom billstickers wellington
- phantom posters
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Is Phantom Billstickers your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.