How popular isLumo Digital Outdoor in search?
In August 2026, there were an estimated 940 branded searches for Lumo Digital Outdoor in New Zealand which is up 46.9% over the last 11 months. Lumo Digital Outdoor holds 19.4% estimated Share of Search among New Zealand Out-of-Home advertising and is ranked 2nd of 8 competitors for search popularity.
Go Media27.7%
Lumo Digital Outdoor19.4%
JCDecaux14.5%
Phantom Billstickers11.6%
oOh!media10.1%
Shout Media6.6%
VAST Billboards6.6%
Jolly Billboards3.5%
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Which Out-of-Home advertising compete with Lumo Digital Outdoor?
Share of Search by month for Go Media, Lumo Digital Outdoor, JCDecaux, Phantom Billstickers, oOh!media, Shout Media, VAST Billboards, Jolly Billboards. The figures are in the table below the chart.
View monthly share of search table
| Month | Go Media | Lumo Digital Outdoor | JCDecaux | Phantom Billstickers | oOh!media | Shout Media | VAST Billboards | Jolly Billboards |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 14.7% | 12.8% | 14.9% | 10.6% | 7.3% | 3.9% | 4.8% |
| Nov 2025 | 26.5% | 19.4% | 14.1% | 14.4% | 10.4% | 8.1% | 3.5% | 3.5% |
| Dec 2025 | 31.2% | 16.1% | 14% | 15.4% | 9.2% | 7.2% | 3.8% | 3.1% |
| Jan 2026 | 42.6% | 13% | 11.4% | 14.5% | 6.6% | 7% | 2.4% | 2.4% |
| Feb 2026 | 25.1% | 18.6% | 14% | 15.1% | 9.2% | 10.5% | 3.8% | 3.8% |
| Mar 2026 | 29% | 18.6% | 11.9% | 16.9% | 9.3% | 6.9% | 3.7% | 3.7% |
| Apr 2026 | 27.4% | 13.9% | 13.7% | 14.5% | 13.9% | 8.4% | 4.5% | 3.7% |
| May 2026 | 39.8% | 14.7% | 11% | 11.4% | 10.2% | 6.5% | 2.9% | 3.5% |
| Jun 2026 | 26.6% | 18.9% | 12.9% | 12.1% | 14.7% | 6.7% | 3.6% | 4.4% |
| Jul 2026 | 23.2% | 20.4% | 15% | 13.5% | 10.4% | 6.6% | 6.6% | 4.3% |
| Aug 2026 | 27.7% | 19.4% | 14.5% | 11.6% | 10.1% | 6.6% | 6.6% | 3.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.7% | 1.3K | +47.3% | +4.5 points | |
| 2, held 2nd | 19.4% | 940 | +17.5% | -0.9 points | |
| 3, held 3rd | 14.5% | 700 | +18.6% | -0.5 points | |
| 4, held 4th | 11.6% | 560 | +5.7% | -1.9 points | |
| 5, held 5th | 10.1% | 490 | +19.5% | -0.3 points | |
| 6, held 6th | 6.6% | 320 | +23.1% | 0 points | |
| 7, held 7th | 6.6% | 320 | +23.1% | 0 points | |
| 8, held 8th | 3.5% | 170 | 0% | -0.8 points |
1.
27.7%
held 1st · 1.3K estimated branded searches · +47.3% vs prior month · +4.5 points
19.4%
held 2nd · 940 estimated branded searches · +17.5% vs prior month · -0.9 points
3.
JCDecaux14.5%
held 3rd · 700 estimated branded searches · +18.6% vs prior month · -0.5 points
11.6%
held 4th · 560 estimated branded searches · +5.7% vs prior month · -1.9 points
10.1%
held 5th · 490 estimated branded searches · +19.5% vs prior month · -0.3 points
6.6%
held 6th · 320 estimated branded searches · +23.1% vs prior month · 0 points
6.6%
held 7th · 320 estimated branded searches · +23.1% vs prior month · 0 points
3.5%
held 8th · 170 estimated branded searches · 0% vs prior month · -0.8 points
Compare search popularity between Lumo Digital Outdoor and its closest rivals
- Lumo Digital Outdoor vs JCDecaux: compare search popularity
- Lumo Digital Outdoor vs Phantom Billstickers: compare search popularity
- Lumo Digital Outdoor vs oOh!media: compare search popularity
- Lumo Digital Outdoor vs Shout Media: compare search popularity
- Compare Lumo Digital Outdoor with any brand
How has branded search demand for Lumo Digital Outdoor changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lumo Digital Outdoor in New Zealand rose from 640 to 940.
- Across the 11 months ending August 2026, Lumo Digital Outdoor’s estimated Share of Search among Out-of-Home advertising in New Zealand increased from 14.7% to 19.4%.
- Across the 11 months ending August 2026, Lumo Digital Outdoor’s estimated Share of Search among Out-of-Home advertising in New Zealand peaked at 20.4% in July 2026 and was lowest at 13% in January 2026.
- Across the 11 months ending August 2026, Lumo Digital Outdoor rose from 3rd to 2nd among Out-of-Home advertising in New Zealand.
How did search popularity change for New Zealand Out-of-Home advertising in August 2026?
6 changes
In August 2026, Go Media gained estimated Share of Search among Out-of-Home advertising in New Zealand, from 23.2% to 27.7%.
In August 2026, Phantom Billstickers lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 13.5% to 11.6%.
In August 2026, Lumo Digital Outdoor lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 20.4% to 19.4%.
In August 2026, Jolly Billboards lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 4.3% to 3.5%.
In August 2026, JCDecaux lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 15% to 14.5%.
Estimated monthly branded searches for VAST Billboards in New Zealand rose 88.2% over 11 measured months, from 170 to 320 in August 2026.
How is Lumo Digital Outdoor measured?
Brandwave collects information about searches that people make online using Lumo Digital Outdoor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- lumo
- lumo billboards
- Lumo Digital Outdoor
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Is Lumo Digital Outdoor your brand?
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