Go Media vs Lumo Digital Outdoor:Which is more popular in New Zealand?
In September 2026, Go Media had more branded searches than Lumo Digital Outdoor among Out-of-Home advertising in New Zealand. Go Media had about 1,630 branded searches, while Lumo Digital Outdoor had 750. Go Media made up 37.2% of all Out-of-Home advertising searches we track, and Lumo Digital Outdoor accounted for 17.1%. When we asked ChatGPT and Google AI Overviews about Out-of-Home advertising, Lumo Digital Outdoor appeared in four of the five answers and Go Media in three. Lumo Digital Outdoor was mentioned before Go Media in every answer.
Who do people search for more?
Go Media, about 2 searches for every 1 for Lumo Digital Outdoor
Who does AI mention more?
Lumo Digital Outdoor, mentioned in 4 of 5 answers, Go Media in 3
Who does AI recommend more?
Lumo Digital Outdoor, named ahead of Go Media in every answer
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Top Out-of-Home advertising in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lumo Digital Outdoor was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Go Media was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lumo Digital Outdoor was listed before Go Media in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lumo Digital Outdoor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Go Media3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about Out-of-Home advertising
5 answers
Asked ChatGPT
“Which outdoor advertising company should I hire in New Zealand?”
Asked ChatGPT
“What are the best outdoor advertising companies in New Zealand?”
Asked ChatGPT
“What's the best outdoor advertising company in New Zealand for local brand visibility?”
Searched Google, AI Overview
“outdoor advertising companies”
Searched Google, AI Overview
“best outdoor advertising”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Go Media or Lumo Digital Outdoor more popular in search?
This chart shows how often people search Google for Go Media and Lumo Digital Outdoor by name. Each line represents a brand's share of searches for all nine Out-of-Home advertising we track, month by month, from searches in New Zealand.
Share of searches by month for Go Media, Lumo Digital Outdoor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Go Media | Lumo Digital Outdoor |
|---|---|---|
| Nov 2025 | 28.3% | 20.8% |
| Dec 2025 | 33.2% | 17.2% |
| Jan 2026 | 44.6% | 13.6% |
| Feb 2026 | 26.6% | 19.7% |
| Mar 2026 | 30.5% | 19.6% |
| Apr 2026 | 29.4% | 15% |
| May 2026 | 41.8% | 15.5% |
| Jun 2026 | 28.5% | 20.2% |
| Jul 2026 | 24.8% | 21.8% |
| Aug 2026 | 29.3% | 20.5% |
| Sep 2026 | 37.2% | 17.1% |
| Oct 2026 | — | — |
How has branded search for Go Media and Lumo Digital Outdoor changed in New Zealand over the last 12 months?
3 findings
- Go Media was ahead of Lumo Digital Outdoor in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Go Media’s share of searches among Out-of-Home advertising in New Zealand moved from 28.3% to 37.2%, and its estimated monthly branded searches moved from 1.1K to 1.6K.
- Across the 11 months ending September 2026, Lumo Digital Outdoor’s share of searches among Out-of-Home advertising in New Zealand moved from 20.8% to 17.1%, and its estimated monthly branded searches moved from 770 to 750.
How did search popularity change for New Zealand Out-of-Home advertising in September 2026?
2 changes
In September 2026, Go Media gained share of searches among Out-of-Home advertising in New Zealand, from 29.3% to 37.2%.
In September 2026, Lumo Digital Outdoor lost share of searches among Out-of-Home advertising in New Zealand, from 20.5% to 17.1%.
How are Go Media’s and Lumo Digital Outdoor’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Go Media’s and Lumo Digital Outdoor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Go Media
2 branded search terms
- Go Media
- go media billboards
Lumo Digital Outdoor
3 branded search terms
- lumo
- lumo billboards
- Lumo Digital Outdoor
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