Brandwave

How popular isLumo Digital Outdoor?

In September 2026, people searched for Lumo Digital Outdoor by name about 750 times in New Zealand, about the same as 11 months earlier. These searches made up 17.1% of all New Zealand Out-of-Home advertising searches, placing Lumo Digital Outdoor second out of nine brands. When we asked both ChatGPT and Google AI Overviews about Out-of-Home advertising, Lumo Digital Outdoor appeared in four of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Lumo Digital Outdoor is the second most searched of 9 competitors and the second most recommended in the AI answers we collected.

  1. Go MediaShare of searches 37.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Lumo Digital OutdoorShare of searches 17.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. JCDecauxShare of searches 13.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Phantom BillstickersShare of searches 11.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  5. oOh!mediaShare of searches 5.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+4 more

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Top Out-of-Home advertising in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lumo Digital Outdoor was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lumo Digital Outdoor is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. QMS Media New Zealand1st
  2. Lumo Digital Outdoor2nd
  3. JCDecaux3rd
  4. Go Media4th
  5. oOh!media5th
  6. Phantom Billstickers6th
  7. Shout Media7th
  8. Jolly Billboards8th
  9. VAST Billboards–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lumo Digital Outdoor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JCDecaux4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Phantom Billstickers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Go Media3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QMS Media New Zealand3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • oOh!media2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shout Media1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jolly Billboards1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VAST Billboards0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Out-of-Home advertising

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Lumo Digital Outdoor compared with other New Zealand Out-of-Home advertising?

Lumo Digital Outdoor against Out-of-Home advertising in New Zealand, by month

Share of searches by month for Go Media, Lumo Digital Outdoor, JCDecaux, Phantom Billstickers, oOh!media, Shout Media, VAST Billboards, Jolly Billboards. The figures are in the table below the chart.

View monthly share of searches table
MonthGo MediaLumo Digital OutdoorJCDecauxPhantom BillstickersoOh!mediaShout MediaVAST BillboardsJolly BillboardsQMS Media New Zealand
Nov 202528.3%20.8%12.4%14%8.1%8.6%3.8%3.8%0.27%
Dec 202533.2%17.2%12.8%15.3%6.6%7.7%4%3.3%0%
Jan 202644.6%13.6%10.1%14.3%4.8%7.4%2.5%2.5%0.23%
Feb 202626.6%19.7%12.6%14.6%7.1%11.1%4%4%0.29%
Mar 202630.5%19.6%10.3%17.1%7.3%7.3%3.9%3.9%0.23%
Apr 202629.4%15%12.4%14.1%11.3%9%4.8%4%0%
May 202641.8%15.5%9.9%10.9%8.2%6.9%3%3.6%0.21%
Jun 202628.5%20.2%12.2%11.6%11.9%7.2%3.9%4.7%0%
Jul 202624.8%21.8%13.4%13.6%7.6%7.1%7.1%4.6%0%
Aug 202629.3%20.5%13.1%11.4%8.1%7%7%3.7%0%
Sep 202637.2%17.1%13.5%11.6%5.9%5.9%4.8%3.9%0%
Oct 2026—————————

  1. 1.Go Media

    37.2%

    Held 1st. 1.6K estimated branded searches, +21.6% vs prior month. Share +8 points.

  2. 2.Lumo Digital Outdoor

    17.1%

    Held 2nd. 750 estimated branded searches, -20.2% vs prior month. Share -3.4 points.

  3. 3.JCDecaux

    13.5%

    Held 3rd. 590 estimated branded searches, -1.7% vs prior month. Share +0.4 points.

  4. 4.Phantom Billstickers

    11.6%

    Held 4th. 510 estimated branded searches, -1.9% vs prior month. Share +0.3 points.

  5. 5.oOh!media

    5.9%

    Held 5th. 260 estimated branded searches, -29.7% vs prior month. Share -2.1 points.

  6. 6.Shout Media

    5.9%

    Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share -1.1 points.

  7. 7.VAST Billboards

    4.8%

    Held 7th. 210 estimated branded searches, -34.4% vs prior month. Share -2.2 points.

  8. 8.Jolly Billboards

    3.9%

    Held 8th. 170 estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.QMS Media New Zealand

    0%

    Held 9th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Lumo Digital Outdoor and its closest rivals

Every comparison with Lumo Digital Outdoor

7 comparisons

How has branded search demand for Lumo Digital Outdoor changed in New Zealand over the last 12 months?

3 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Lumo Digital Outdoor in New Zealand held steady, from 770 to 750.
  • Across the 11 months ending September 2026, Lumo Digital Outdoor’s share of searches among Out-of-Home advertising in New Zealand decreased from 20.8% to 17.1%.
  • Across the 11 months ending September 2026, Lumo Digital Outdoor’s share of searches among Out-of-Home advertising in New Zealand peaked at 21.8% in July 2026 and was lowest at 13.6% in January 2026.

How did search popularity change for New Zealand Out-of-Home advertising in September 2026?

6 changes

  1. In September 2026, Go Media gained share of searches among Out-of-Home advertising in New Zealand, from 29.3% to 37.2%.

  2. In September 2026, Lumo Digital Outdoor lost share of searches among Out-of-Home advertising in New Zealand, from 20.5% to 17.1%.

  3. In September 2026, VAST Billboards lost share of searches among Out-of-Home advertising in New Zealand, from 7% to 4.8%.

  4. In September 2026, oOh!media lost share of searches among Out-of-Home advertising in New Zealand, from 8.1% to 5.9%.

  5. In September 2026, Shout Media lost share of searches among Out-of-Home advertising in New Zealand, from 7% to 5.9%.

  6. Estimated monthly branded searches for JCDecaux in New Zealand rose 28.3% over 11 measured months, from 460 to 590 in September 2026.

How are Lumo Digital Outdoor’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lumo Digital Outdoor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lumo
  • lumo billboards
  • Lumo Digital Outdoor

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How the Brand Demand Index is measured

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