Lumo Digital Outdoor vs Phantom Billstickers:Which is more popular by branded search in New Zealand?
In August 2026, Lumo Digital Outdoor had more branded searches than Phantom Billstickers among Out-of-Home advertising in New Zealand. Lumo Digital Outdoor was estimated to have 940 branded searches compared to Phantom Billstickers’ 560, and held a 19.4% Share of Search versus Phantom Billstickers’ 11.6%.
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Which is more popular in search, Lumo Digital Outdoor or Phantom Billstickers?
Outdoor, billboard, transit and digital out-of-home advertising providers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lumo Digital Outdoor, Phantom Billstickers. The figures are in the table below the chart.
View monthly share of search table
| Month | Go Media | Lumo Digital Outdoor | JCDecaux | Phantom Billstickers | oOh!media | Shout Media | VAST Billboards | Jolly Billboards |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 14.7% | 12.8% | 14.9% | 10.6% | 7.3% | 3.9% | 4.8% |
| Nov 2025 | 26.5% | 19.4% | 14.1% | 14.4% | 10.4% | 8.1% | 3.5% | 3.5% |
| Dec 2025 | 31.2% | 16.1% | 14% | 15.4% | 9.2% | 7.2% | 3.8% | 3.1% |
| Jan 2026 | 42.6% | 13% | 11.4% | 14.5% | 6.6% | 7% | 2.4% | 2.4% |
| Feb 2026 | 25.1% | 18.6% | 14% | 15.1% | 9.2% | 10.5% | 3.8% | 3.8% |
| Mar 2026 | 29% | 18.6% | 11.9% | 16.9% | 9.3% | 6.9% | 3.7% | 3.7% |
| Apr 2026 | 27.4% | 13.9% | 13.7% | 14.5% | 13.9% | 8.4% | 4.5% | 3.7% |
| May 2026 | 39.8% | 14.7% | 11% | 11.4% | 10.2% | 6.5% | 2.9% | 3.5% |
| Jun 2026 | 26.6% | 18.9% | 12.9% | 12.1% | 14.7% | 6.7% | 3.6% | 4.4% |
| Jul 2026 | 23.2% | 20.4% | 15% | 13.5% | 10.4% | 6.6% | 6.6% | 4.3% |
| Aug 2026 | 27.7% | 19.4% | 14.5% | 11.6% | 10.1% | 6.6% | 6.6% | 3.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Lumo Digital Outdoor and Phantom Billstickers comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Lumo Digital Outdoor took it in November 2025, Phantom Billstickers took it in January 2026, Lumo Digital Outdoor took it in February 2026, Phantom Billstickers took it in April 2026, Lumo Digital Outdoor took it in May 2026.
- Across the 11 months ending August 2026, Lumo Digital Outdoor’s estimated Share of Search among Out-of-Home advertising in New Zealand moved from 14.7% to 19.4%, and its estimated monthly branded searches moved from 640 to 940.
- Across the 11 months ending August 2026, Phantom Billstickers’ estimated Share of Search among Out-of-Home advertising in New Zealand moved from 14.9% to 11.6%, and its estimated monthly branded searches moved from 650 to 560.
How did search popularity change for New Zealand Out-of-Home advertising in August 2026?
2 changes
In August 2026, Phantom Billstickers lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 13.5% to 11.6%.
In August 2026, Lumo Digital Outdoor lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 20.4% to 19.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Lumo Digital Outdoor’s and Phantom Billstickers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lumo Digital Outdoor
3 branded search terms
- lumo
- lumo billboards
- Lumo Digital Outdoor
Phantom Billstickers
7 branded search terms
- phantom billstickers
- phantom billstickers auckland
- phantom billstickers christchurch
- phantom billstickers dunedin
- phantom billstickers prices
- phantom billstickers wellington
- phantom posters
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.