Out-of-Home advertising in New Zealand:Which are most popular?

Name: Out-of-Home advertising in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Go Media was the most searched Out-of-Home advertising in New Zealand, accounting for 37.2% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Lumo Digital Outdoor, JCDecaux and Phantom Billstickers were mentioned most often, in four of the five answers. QMS Media New Zealand was recommended most often, coming first in two out of four responses that gave a list.

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Top Out-of-Home advertising in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Lumo Digital Outdoor, JCDecaux and Phantom Billstickers were mentioned most often, in four of the five answers. QMS Media New Zealand was recommended most often, coming first in two out of four answers that gave a list. Lumo Digital Outdoor was second, and JCDecaux was third. VAST Billboards, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Lumo Digital Outdoor	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
JCDecaux	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Phantom Billstickers	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Go Media	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
QMS Media New Zealand	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
oOh!media	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Shout Media	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Jolly Billboards	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
VAST Billboards	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Lumo Digital Outdoor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JCDecaux4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Phantom Billstickers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Go Media3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
QMS Media New Zealand3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
oOh!media2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shout Media1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jolly Billboards1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VAST Billboards0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Out-of-Home advertising

5 answers

Asked ChatGPT
“Which outdoor advertising company should I hire in New Zealand?”
Asked ChatGPT
“What are the best outdoor advertising companies in New Zealand?”
Asked ChatGPT
“What's the best outdoor advertising company in New Zealand for local brand visibility?”
Searched Google, AI Overview
“outdoor advertising companies”
Searched Google, AI Overview
“best outdoor advertising”
1. 1JCDecaux
2. 2Phantom Billstickers

Not named in any answer:

VAST Billboards

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Out-of-Home advertising do people search for most?

This chart shows how often people search Google for each Out-of-Home advertising by name. Each line represents a brand's share of searches for all nine Out-of-Home advertising we track, month by month, from searches in New Zealand.

Share of searches among Out-of-Home advertising in New Zealand, by month

Month	Go Media	Lumo Digital Outdoor	JCDecaux	Phantom Billstickers	oOh!media	Shout Media	VAST Billboards	Jolly Billboards	QMS Media New Zealand
Nov 2025	28.3%	20.8%	12.4%	14%	8.1%	8.6%	3.8%	3.8%	0.27%
Dec 2025	33.2%	17.2%	12.8%	15.3%	6.6%	7.7%	4%	3.3%	0%
Jan 2026	44.6%	13.6%	10.1%	14.3%	4.8%	7.4%	2.5%	2.5%	0.23%
Feb 2026	26.6%	19.7%	12.6%	14.6%	7.1%	11.1%	4%	4%	0.29%
Mar 2026	30.5%	19.6%	10.3%	17.1%	7.3%	7.3%	3.9%	3.9%	0.23%
Apr 2026	29.4%	15%	12.4%	14.1%	11.3%	9%	4.8%	4%	0%
May 2026	41.8%	15.5%	9.9%	10.9%	8.2%	6.9%	3%	3.6%	0.21%
Jun 2026	28.5%	20.2%	12.2%	11.6%	11.9%	7.2%	3.9%	4.7%	0%
Jul 2026	24.8%	21.8%	13.4%	13.6%	7.6%	7.1%	7.1%	4.6%	0%
Aug 2026	29.3%	20.5%	13.1%	11.4%	8.1%	7%	7%	3.7%	0%
Sep 2026	37.2%	17.1%	13.5%	11.6%	5.9%	5.9%	4.8%	3.9%	0%
Oct 2026	—	—	—	—	—	—	—	—	—

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Go Media	37.2%	1.6K	+21.6%	+8 points
2, held 2nd	Lumo Digital Outdoor	17.1%	750	-20.2%	-3.4 points
3, held 3rd	JCDecaux	13.5%	590	-1.7%	+0.4 points
4, held 4th	Phantom Billstickers	11.6%	510	-1.9%	+0.3 points
5, held 5th	oOh!media	5.9%	260	-29.7%	-2.1 points
6, held 6th	Shout Media	5.9%	260	-18.8%	-1.1 points
7, held 7th	VAST Billboards	4.8%	210	-34.4%	-2.2 points
8, held 8th	Jolly Billboards	3.9%	170	0%	+0.2 points
9, held 9th	QMS Media New Zealand	0%	0	—	0 points

1.Go Media
37.2%
Held 1st. 1.6K estimated branded searches, +21.6% vs prior month. Share +8 points.
2.Lumo Digital Outdoor
17.1%
Held 2nd. 750 estimated branded searches, -20.2% vs prior month. Share -3.4 points.
3.JCDecaux
13.5%
Held 3rd. 590 estimated branded searches, -1.7% vs prior month. Share +0.4 points.
4.Phantom Billstickers
11.6%
Held 4th. 510 estimated branded searches, -1.9% vs prior month. Share +0.3 points.
5.oOh!media
5.9%
Held 5th. 260 estimated branded searches, -29.7% vs prior month. Share -2.1 points.
6.Shout Media
5.9%
Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share -1.1 points.
7.VAST Billboards
4.8%
Held 7th. 210 estimated branded searches, -34.4% vs prior month. Share -2.2 points.
8.Jolly Billboards
3.9%
Held 8th. 170 estimated branded searches, 0% vs prior month. Share +0.2 points.
9.QMS Media New Zealand
0%
Held 9th. 0 estimated branded searches, — vs prior month. Share 0 points.

Which brand is most popular in search among Out-of-Home advertising in New Zealand?

9 brands

In September 2026, Go Media was the most searched among Out-of-Home advertising in New Zealand, with an estimated 1.6K branded searches, 37.2% of all searches for the nine we track. Lumo Digital Outdoor is in 2nd place, 20.1 percentage points behind at 17.1%.

New Zealand Out-of-Home advertising, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Go Media	28.3% → 37.2%	44.6%Jan 2026	24.8%Jul 2026	1st
Lumo Digital Outdoor	20.8% → 17.1%	21.8%Jul 2026	13.6%Jan 2026	2nd
JCDecaux	12.4% → 13.5%	13.5%Sep 2026	9.9%May 2026	4th → 3rd
Phantom Billstickers	14% → 11.6%	17.1%Mar 2026	10.9%May 2026	3rd → 4th
oOh!media	8.1% → 5.9%	11.9%Jun 2026	4.8%Jan 2026	6th → 5th
Shout Media	8.6% → 5.9%	11.1%Feb 2026	5.9%Sep 2026	5th → 6th
VAST Billboards	3.8% → 4.8%	7.1%Jul 2026	2.5%Jan 2026	8th → 7th
Jolly Billboards	3.8% → 3.9%	4.7%Jun 2026	2.5%Jan 2026	7th → 8th
QMS Media New Zealand	0.27% → 0%	0.29%Feb 2026	0%Dec 2025	9th

Each finding as a sentence

Across the 11 months ending September 2026, Go Media’s share of searches among Out-of-Home advertising in New Zealand increased from 28.3% to 37.2%.
Across the 11 months ending September 2026, Lumo Digital Outdoor’s share of searches among Out-of-Home advertising in New Zealand decreased from 20.8% to 17.1%.
Across the 11 months ending September 2026, JCDecaux’s share of searches among Out-of-Home advertising in New Zealand increased from 12.4% to 13.5%.
Across the 11 months ending September 2026, Phantom Billstickers’ share of searches among Out-of-Home advertising in New Zealand decreased from 14% to 11.6%.
Across the 11 months ending September 2026, oOh!media’s share of searches among Out-of-Home advertising in New Zealand decreased from 8.1% to 5.9%.
Across the 11 months ending September 2026, Shout Media’s share of searches among Out-of-Home advertising in New Zealand decreased from 8.6% to 5.9%.
Across the 11 months ending September 2026, VAST Billboards’ share of searches among Out-of-Home advertising in New Zealand increased from 3.8% to 4.8%.
Across the 11 months ending September 2026, Go Media’s share of searches among Out-of-Home advertising in New Zealand peaked at 44.6% in January 2026 and was lowest at 24.8% in July 2026.
Across the 11 months ending September 2026, Lumo Digital Outdoor’s share of searches among Out-of-Home advertising in New Zealand peaked at 21.8% in July 2026 and was lowest at 13.6% in January 2026.
Across the 11 months ending September 2026, JCDecaux’s share of searches among Out-of-Home advertising in New Zealand peaked at 13.5% in September 2026 and was lowest at 9.9% in May 2026.
Across the 11 months ending September 2026, Phantom Billstickers’ share of searches among Out-of-Home advertising in New Zealand peaked at 17.1% in March 2026 and was lowest at 10.9% in May 2026.
Across the 11 months ending September 2026, oOh!media’s share of searches among Out-of-Home advertising in New Zealand peaked at 11.9% in June 2026 and was lowest at 4.8% in January 2026.
Across the 11 months ending September 2026, Shout Media’s share of searches among Out-of-Home advertising in New Zealand peaked at 11.1% in February 2026 and was lowest at 5.9% in September 2026.
Across the 11 months ending September 2026, VAST Billboards’ share of searches among Out-of-Home advertising in New Zealand peaked at 7.1% in July 2026 and was lowest at 2.5% in January 2026.
Across the 11 months ending September 2026, Jolly Billboards’ share of searches among Out-of-Home advertising in New Zealand peaked at 4.7% in June 2026 and was lowest at 2.5% in January 2026.
Across the 11 months ending September 2026, JCDecaux rose from 4th to 3rd among Out-of-Home advertising in New Zealand.
Across the 11 months ending September 2026, Phantom Billstickers fell from 3rd to 4th among Out-of-Home advertising in New Zealand.
Across the 11 months ending September 2026, oOh!media rose from 6th to 5th among Out-of-Home advertising in New Zealand.
Across the 11 months ending September 2026, Shout Media fell from 5th to 6th among Out-of-Home advertising in New Zealand.
Across the 11 months ending September 2026, VAST Billboards rose from 8th to 7th among Out-of-Home advertising in New Zealand.
Across the 11 months ending September 2026, Jolly Billboards fell from 7th to 8th among Out-of-Home advertising in New Zealand.
Across the 11 months ending September 2026, QMS Media New Zealand held steady: its share of searches among Out-of-Home advertising in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand Out-of-Home advertising in September 2026?

8 changes

In September 2026, Go Media gained share of searches among Out-of-Home advertising in New Zealand, from 29.3% to 37.2%.
In September 2026, Lumo Digital Outdoor lost share of searches among Out-of-Home advertising in New Zealand, from 20.5% to 17.1%.
In September 2026, VAST Billboards lost share of searches among Out-of-Home advertising in New Zealand, from 7% to 4.8%.
In September 2026, oOh!media lost share of searches among Out-of-Home advertising in New Zealand, from 8.1% to 5.9%.
In September 2026, Shout Media lost share of searches among Out-of-Home advertising in New Zealand, from 7% to 5.9%.
Estimated monthly branded searches for JCDecaux in New Zealand rose 28.3% over 11 measured months, from 460 to 590 in September 2026.
Estimated monthly branded searches for Jolly Billboards in New Zealand rose 21.4% over 11 measured months, from 140 to 170 in September 2026.
Estimated monthly branded searches for QMS Media New Zealand in New Zealand fell 100% over 11 measured months, from 10 to 0 in September 2026.

How are branded searches counted for Out-of-Home advertising?

21 search terms

Each brand's share of searches among Out-of-Home advertising comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.