JCDecaux vs Phantom Billstickers:Which is more popular by branded search in New Zealand?
In August 2026, JCDecaux had more branded searches than Phantom Billstickers among Out-of-Home advertising in New Zealand. JCDecaux was estimated to have 700 branded searches compared to Phantom Billstickers’ 560, and held a 14.5% Share of Search versus Phantom Billstickers’ 11.6%.
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Which is more popular in search, JCDecaux or Phantom Billstickers?
Outdoor, billboard, transit and digital out-of-home advertising providers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JCDecaux, Phantom Billstickers. The figures are in the table below the chart.
View monthly share of search table
| Month | Go Media | Lumo Digital Outdoor | JCDecaux | Phantom Billstickers | oOh!media | Shout Media | VAST Billboards | Jolly Billboards |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 14.7% | 12.8% | 14.9% | 10.6% | 7.3% | 3.9% | 4.8% |
| Nov 2025 | 26.5% | 19.4% | 14.1% | 14.4% | 10.4% | 8.1% | 3.5% | 3.5% |
| Dec 2025 | 31.2% | 16.1% | 14% | 15.4% | 9.2% | 7.2% | 3.8% | 3.1% |
| Jan 2026 | 42.6% | 13% | 11.4% | 14.5% | 6.6% | 7% | 2.4% | 2.4% |
| Feb 2026 | 25.1% | 18.6% | 14% | 15.1% | 9.2% | 10.5% | 3.8% | 3.8% |
| Mar 2026 | 29% | 18.6% | 11.9% | 16.9% | 9.3% | 6.9% | 3.7% | 3.7% |
| Apr 2026 | 27.4% | 13.9% | 13.7% | 14.5% | 13.9% | 8.4% | 4.5% | 3.7% |
| May 2026 | 39.8% | 14.7% | 11% | 11.4% | 10.2% | 6.5% | 2.9% | 3.5% |
| Jun 2026 | 26.6% | 18.9% | 12.9% | 12.1% | 14.7% | 6.7% | 3.6% | 4.4% |
| Jul 2026 | 23.2% | 20.4% | 15% | 13.5% | 10.4% | 6.6% | 6.6% | 4.3% |
| Aug 2026 | 27.7% | 19.4% | 14.5% | 11.6% | 10.1% | 6.6% | 6.6% | 3.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the JCDecaux and Phantom Billstickers comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: JCDecaux took it in June 2026.
- Across the 11 months ending August 2026, JCDecaux’s estimated Share of Search among Out-of-Home advertising in New Zealand moved from 12.8% to 14.5%, and its estimated monthly branded searches moved from 560 to 700.
- Across the 11 months ending August 2026, Phantom Billstickers’ estimated Share of Search among Out-of-Home advertising in New Zealand moved from 14.9% to 11.6%, and its estimated monthly branded searches moved from 650 to 560.
How did search popularity change for New Zealand Out-of-Home advertising in August 2026?
2 changes
In August 2026, Phantom Billstickers lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 13.5% to 11.6%.
In August 2026, JCDecaux lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 15% to 14.5%.
How each brand is measured
Brandwave collects information about searches that people make online using JCDecaux’s and Phantom Billstickers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JCDecaux
7 branded search terms
- jcdecaux
- jcdecaux airport
- jcdecaux auckland
- jcdecaux billboard
- jcdecaux billboards
- jcdecaux new zealand
- jcdecaux nz
Phantom Billstickers
7 branded search terms
- phantom billstickers
- phantom billstickers auckland
- phantom billstickers christchurch
- phantom billstickers dunedin
- phantom billstickers prices
- phantom billstickers wellington
- phantom posters
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.