JCDecaux vs Lumo Digital Outdoor:Which is more popular by branded search in New Zealand?
In August 2026, Lumo Digital Outdoor had more branded searches than JCDecaux among Out-of-Home advertising in New Zealand. Lumo Digital Outdoor was estimated to have 940 branded searches compared to JCDecaux’s 700, and held a 19.4% Share of Search versus JCDecaux’s 14.5%.
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Which is more popular in search, JCDecaux or Lumo Digital Outdoor?
Outdoor, billboard, transit and digital out-of-home advertising providers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lumo Digital Outdoor, JCDecaux. The figures are in the table below the chart.
View monthly share of search table
| Month | Go Media | Lumo Digital Outdoor | JCDecaux | Phantom Billstickers | oOh!media | Shout Media | VAST Billboards | Jolly Billboards |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 14.7% | 12.8% | 14.9% | 10.6% | 7.3% | 3.9% | 4.8% |
| Nov 2025 | 26.5% | 19.4% | 14.1% | 14.4% | 10.4% | 8.1% | 3.5% | 3.5% |
| Dec 2025 | 31.2% | 16.1% | 14% | 15.4% | 9.2% | 7.2% | 3.8% | 3.1% |
| Jan 2026 | 42.6% | 13% | 11.4% | 14.5% | 6.6% | 7% | 2.4% | 2.4% |
| Feb 2026 | 25.1% | 18.6% | 14% | 15.1% | 9.2% | 10.5% | 3.8% | 3.8% |
| Mar 2026 | 29% | 18.6% | 11.9% | 16.9% | 9.3% | 6.9% | 3.7% | 3.7% |
| Apr 2026 | 27.4% | 13.9% | 13.7% | 14.5% | 13.9% | 8.4% | 4.5% | 3.7% |
| May 2026 | 39.8% | 14.7% | 11% | 11.4% | 10.2% | 6.5% | 2.9% | 3.5% |
| Jun 2026 | 26.6% | 18.9% | 12.9% | 12.1% | 14.7% | 6.7% | 3.6% | 4.4% |
| Jul 2026 | 23.2% | 20.4% | 15% | 13.5% | 10.4% | 6.6% | 6.6% | 4.3% |
| Aug 2026 | 27.7% | 19.4% | 14.5% | 11.6% | 10.1% | 6.6% | 6.6% | 3.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the JCDecaux and Lumo Digital Outdoor comparison changed over the last 12 months?
3 findings
- Lumo Digital Outdoor was ahead of JCDecaux in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, JCDecaux’s estimated Share of Search among Out-of-Home advertising in New Zealand moved from 12.8% to 14.5%, and its estimated monthly branded searches moved from 560 to 700.
- Across the 11 months ending August 2026, Lumo Digital Outdoor’s estimated Share of Search among Out-of-Home advertising in New Zealand moved from 14.7% to 19.4%, and its estimated monthly branded searches moved from 640 to 940.
How did search popularity change for New Zealand Out-of-Home advertising in August 2026?
2 changes
In August 2026, Lumo Digital Outdoor lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 20.4% to 19.4%.
In August 2026, JCDecaux lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 15% to 14.5%.
How each brand is measured
Brandwave collects information about searches that people make online using JCDecaux’s and Lumo Digital Outdoor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JCDecaux
7 branded search terms
- jcdecaux
- jcdecaux airport
- jcdecaux auckland
- jcdecaux billboard
- jcdecaux billboards
- jcdecaux new zealand
- jcdecaux nz
Lumo Digital Outdoor
3 branded search terms
- lumo
- lumo billboards
- Lumo Digital Outdoor
Put your own brand in this comparison
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