Lumo Digital Outdoor vs Shout Media:Which is more popular in New Zealand?
In September 2026, Lumo Digital Outdoor had more branded searches than Shout Media among Out-of-Home advertising in New Zealand. Lumo Digital Outdoor had about 750 branded searches, while Shout Media had 260. Lumo Digital Outdoor made up 17.1% of all Out-of-Home advertising searches we track, and Shout Media accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about Out-of-Home advertising, Lumo Digital Outdoor appeared in four of the five answers and Shout Media in one. Lumo Digital Outdoor was mentioned before Shout Media in three out of four answers.
Who do people search for more?
Lumo Digital Outdoor, about 3 searches for every 1 for Shout Media
Who does AI mention more?
Lumo Digital Outdoor, mentioned in 4 of 5 answers, Shout Media in 1
Who does AI recommend more?
Lumo Digital Outdoor, named ahead of Shout Media in 3 of 4 answers
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Top Out-of-Home advertising in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lumo Digital Outdoor was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shout Media was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lumo Digital Outdoor was listed before Shout Media in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lumo Digital Outdoor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shout Media1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Out-of-Home advertising
5 answers
Asked ChatGPT
“Which outdoor advertising company should I hire in New Zealand?”
Asked ChatGPT
“What are the best outdoor advertising companies in New Zealand?”
Asked ChatGPT
“What's the best outdoor advertising company in New Zealand for local brand visibility?”
Searched Google, AI Overview
“outdoor advertising companies”
Searched Google, AI Overview
“best outdoor advertising”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Lumo Digital Outdoor or Shout Media more popular in search?
This chart shows how often people search Google for Lumo Digital Outdoor and Shout Media by name. Each line represents a brand's share of searches for all nine Out-of-Home advertising we track, month by month, from searches in New Zealand.
Share of searches by month for Lumo Digital Outdoor, Shout Media. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lumo Digital Outdoor | Shout Media |
|---|---|---|
| Nov 2025 | 20.8% | 8.6% |
| Dec 2025 | 17.2% | 7.7% |
| Jan 2026 | 13.6% | 7.4% |
| Feb 2026 | 19.7% | 11.1% |
| Mar 2026 | 19.6% | 7.3% |
| Apr 2026 | 15% | 9% |
| May 2026 | 15.5% | 6.9% |
| Jun 2026 | 20.2% | 7.2% |
| Jul 2026 | 21.8% | 7.1% |
| Aug 2026 | 20.5% | 7% |
| Sep 2026 | 17.1% | 5.9% |
| Oct 2026 | — | — |
How has branded search for Lumo Digital Outdoor and Shout Media changed in New Zealand over the last 12 months?
3 findings
- Lumo Digital Outdoor was ahead of Shout Media in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Lumo Digital Outdoor’s share of searches among Out-of-Home advertising in New Zealand moved from 20.8% to 17.1%, and its estimated monthly branded searches moved from 770 to 750.
- Across the 11 months ending September 2026, Shout Media’s share of searches among Out-of-Home advertising in New Zealand moved from 8.6% to 5.9%, and its estimated monthly branded searches moved from 320 to 260.
How did search popularity change for New Zealand Out-of-Home advertising in September 2026?
2 changes
In September 2026, Lumo Digital Outdoor lost share of searches among Out-of-Home advertising in New Zealand, from 20.5% to 17.1%.
In September 2026, Shout Media lost share of searches among Out-of-Home advertising in New Zealand, from 7% to 5.9%.
How are Lumo Digital Outdoor’s and Shout Media’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Lumo Digital Outdoor’s and Shout Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lumo Digital Outdoor
3 branded search terms
- lumo
- lumo billboards
- Lumo Digital Outdoor
Shout Media
1 branded search term
- shout media
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