Lumo Digital Outdoor vs VAST Billboards:Which is more popular in New Zealand?
In September 2026, Lumo Digital Outdoor had more branded searches than VAST Billboards among Out-of-Home advertising in New Zealand. Lumo Digital Outdoor had about 750 branded searches, while VAST Billboards had 210. Lumo Digital Outdoor made up 17.1% of all Out-of-Home advertising searches we track, and VAST Billboards accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about Out-of-Home advertising, Lumo Digital Outdoor appeared in four of the five answers and VAST Billboards in none.
Who do people search for more?
Lumo Digital Outdoor, about 4 searches for every 1 for VAST Billboards
Who does AI mention more?
Lumo Digital Outdoor, mentioned in 4 of 5 answers, VAST Billboards in 0
Who does AI recommend more?
Lumo Digital Outdoor, the only one of the two named
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Top Out-of-Home advertising in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lumo Digital Outdoor was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. VAST Billboards did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lumo Digital Outdoor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
VAST Billboards0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Out-of-Home advertising
5 answers
Asked ChatGPT
“Which outdoor advertising company should I hire in New Zealand?”
Asked ChatGPT
“What are the best outdoor advertising companies in New Zealand?”
Asked ChatGPT
“What's the best outdoor advertising company in New Zealand for local brand visibility?”
Searched Google, AI Overview
“outdoor advertising companies”
Searched Google, AI Overview
“best outdoor advertising”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Lumo Digital Outdoor or VAST Billboards more popular in search?
This chart shows how often people search Google for Lumo Digital Outdoor and VAST Billboards by name. Each line represents a brand's share of searches for all nine Out-of-Home advertising we track, month by month, from searches in New Zealand.
Share of searches by month for Lumo Digital Outdoor, VAST Billboards. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lumo Digital Outdoor | VAST Billboards |
|---|---|---|
| Nov 2025 | 20.8% | 3.8% |
| Dec 2025 | 17.2% | 4% |
| Jan 2026 | 13.6% | 2.5% |
| Feb 2026 | 19.7% | 4% |
| Mar 2026 | 19.6% | 3.9% |
| Apr 2026 | 15% | 4.8% |
| May 2026 | 15.5% | 3% |
| Jun 2026 | 20.2% | 3.9% |
| Jul 2026 | 21.8% | 7.1% |
| Aug 2026 | 20.5% | 7% |
| Sep 2026 | 17.1% | 4.8% |
| Oct 2026 | — | — |
How has branded search for Lumo Digital Outdoor and VAST Billboards changed in New Zealand over the last 12 months?
3 findings
- Lumo Digital Outdoor was ahead of VAST Billboards in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Lumo Digital Outdoor’s share of searches among Out-of-Home advertising in New Zealand moved from 20.8% to 17.1%, and its estimated monthly branded searches moved from 770 to 750.
- Across the 11 months ending September 2026, VAST Billboards’ share of searches among Out-of-Home advertising in New Zealand moved from 3.8% to 4.8%, and its estimated monthly branded searches moved from 140 to 210.
How did search popularity change for New Zealand Out-of-Home advertising in September 2026?
2 changes
In September 2026, Lumo Digital Outdoor lost share of searches among Out-of-Home advertising in New Zealand, from 20.5% to 17.1%.
In September 2026, VAST Billboards lost share of searches among Out-of-Home advertising in New Zealand, from 7% to 4.8%.
How are Lumo Digital Outdoor’s and VAST Billboards’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Lumo Digital Outdoor’s and VAST Billboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lumo Digital Outdoor
3 branded search terms
- lumo
- lumo billboards
- Lumo Digital Outdoor
VAST Billboards
1 branded search term
- vast billboards
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