Brandwave

How popular isoOh!media in search?

In August 2026, there were an estimated 490 branded searches for oOh!media in New Zealand which is up 6.5% over the last 11 months. oOh!media holds 10.1% estimated Share of Search among New Zealand Out-of-Home advertising and is ranked 5th of 8 competitors for search popularity.

Share of Search, August 2026
  1. Go Media27.7%
  2. Lumo Digital Outdoor19.4%
  3. JCDecaux14.5%
  4. Phantom Billstickers11.6%
  5. oOh!media10.1%
  6. Shout Media6.6%
  7. VAST Billboards6.6%
  8. Jolly Billboards3.5%
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Which Out-of-Home advertising compete with oOh!media?

oOh!media against Out-of-Home advertising in New Zealand, by month

Share of Search by month for Go Media, Lumo Digital Outdoor, JCDecaux, Phantom Billstickers, oOh!media, Shout Media, VAST Billboards, Jolly Billboards. The figures are in the table below the chart.

View monthly share of search table
MonthGo MediaLumo Digital OutdoorJCDecauxPhantom BillstickersoOh!mediaShout MediaVAST BillboardsJolly Billboards
Oct 202531%14.7%12.8%14.9%10.6%7.3%3.9%4.8%
Nov 202526.5%19.4%14.1%14.4%10.4%8.1%3.5%3.5%
Dec 202531.2%16.1%14%15.4%9.2%7.2%3.8%3.1%
Jan 202642.6%13%11.4%14.5%6.6%7%2.4%2.4%
Feb 202625.1%18.6%14%15.1%9.2%10.5%3.8%3.8%
Mar 202629%18.6%11.9%16.9%9.3%6.9%3.7%3.7%
Apr 202627.4%13.9%13.7%14.5%13.9%8.4%4.5%3.7%
May 202639.8%14.7%11%11.4%10.2%6.5%2.9%3.5%
Jun 202626.6%18.9%12.9%12.1%14.7%6.7%3.6%4.4%
Jul 202623.2%20.4%15%13.5%10.4%6.6%6.6%4.3%
Aug 202627.7%19.4%14.5%11.6%10.1%6.6%6.6%3.5%
Sep 2026————————
  1. 1.Go Media

    27.7%

    held 1st · 1.3K estimated branded searches · +47.3% vs prior month · +4.5 points

  2. held 2nd · 940 estimated branded searches · +17.5% vs prior month · -0.9 points

  3. 3.JCDecaux

    14.5%

    held 3rd · 700 estimated branded searches · +18.6% vs prior month · -0.5 points

  4. held 4th · 560 estimated branded searches · +5.7% vs prior month · -1.9 points

  5. 5.oOh!media

    10.1%

    held 5th · 490 estimated branded searches · +19.5% vs prior month · -0.3 points

  6. held 6th · 320 estimated branded searches · +23.1% vs prior month · 0 points

  7. held 7th · 320 estimated branded searches · +23.1% vs prior month · 0 points

  8. held 8th · 170 estimated branded searches · 0% vs prior month · -0.8 points

Compare search popularity between oOh!media and its closest rivals

How has branded search demand for oOh!media changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for oOh!media in New Zealand rose from 460 to 490.
  • Across the 11 months ending August 2026, oOh!media’s estimated Share of Search among Out-of-Home advertising in New Zealand peaked at 14.7% in June 2026 and was lowest at 6.6% in January 2026.

How did search popularity change for New Zealand Out-of-Home advertising in August 2026?

  1. In August 2026, Go Media gained estimated Share of Search among Out-of-Home advertising in New Zealand, from 23.2% to 27.7%.

  2. In August 2026, Phantom Billstickers lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 13.5% to 11.6%.

  3. In August 2026, Lumo Digital Outdoor lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 20.4% to 19.4%.

  4. In August 2026, Jolly Billboards lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 4.3% to 3.5%.

  5. In August 2026, JCDecaux lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 15% to 14.5%.

  6. Estimated monthly branded searches for VAST Billboards in New Zealand rose 88.2% over 11 measured months, from 170 to 320 in August 2026.

How is oOh!media measured?

Brandwave collects information about searches that people make online using oOh!media’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • adshel
  • adshel nz
  • ooh media
  • ooh media auckland
  • ooh media billboards
  • ooh media bus shelter
  • ooh media new zealand
  • ooh media nz
  • ooh media street furniture
  • ooh media wellington
  • oohmedia

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How the Brand Demand Index is measured

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Is oOh!media your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.