oOh!media vs VAST Billboards:Which is more popular by branded search in New Zealand?
In August 2026, oOh!media had more branded searches than VAST Billboards among Out-of-Home advertising in New Zealand. oOh!media was estimated to have 490 branded searches compared to VAST Billboards’ 320, and held a 10.1% Share of Search versus VAST Billboards’ 6.6%.
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Which is more popular in search, oOh!media or VAST Billboards?
Outdoor, billboard, transit and digital out-of-home advertising providers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for oOh!media, VAST Billboards. The figures are in the table below the chart.
View monthly share of search table
| Month | Go Media | Lumo Digital Outdoor | JCDecaux | Phantom Billstickers | oOh!media | Shout Media | VAST Billboards | Jolly Billboards |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 14.7% | 12.8% | 14.9% | 10.6% | 7.3% | 3.9% | 4.8% |
| Nov 2025 | 26.5% | 19.4% | 14.1% | 14.4% | 10.4% | 8.1% | 3.5% | 3.5% |
| Dec 2025 | 31.2% | 16.1% | 14% | 15.4% | 9.2% | 7.2% | 3.8% | 3.1% |
| Jan 2026 | 42.6% | 13% | 11.4% | 14.5% | 6.6% | 7% | 2.4% | 2.4% |
| Feb 2026 | 25.1% | 18.6% | 14% | 15.1% | 9.2% | 10.5% | 3.8% | 3.8% |
| Mar 2026 | 29% | 18.6% | 11.9% | 16.9% | 9.3% | 6.9% | 3.7% | 3.7% |
| Apr 2026 | 27.4% | 13.9% | 13.7% | 14.5% | 13.9% | 8.4% | 4.5% | 3.7% |
| May 2026 | 39.8% | 14.7% | 11% | 11.4% | 10.2% | 6.5% | 2.9% | 3.5% |
| Jun 2026 | 26.6% | 18.9% | 12.9% | 12.1% | 14.7% | 6.7% | 3.6% | 4.4% |
| Jul 2026 | 23.2% | 20.4% | 15% | 13.5% | 10.4% | 6.6% | 6.6% | 4.3% |
| Aug 2026 | 27.7% | 19.4% | 14.5% | 11.6% | 10.1% | 6.6% | 6.6% | 3.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the oOh!media and VAST Billboards comparison changed over the last 12 months?
3 findings
- oOh!media was ahead of VAST Billboards in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, oOh!media’s estimated Share of Search among Out-of-Home advertising in New Zealand moved from 10.6% to 10.1%, and its estimated monthly branded searches moved from 460 to 490.
- Across the 11 months ending August 2026, VAST Billboards’ estimated Share of Search among Out-of-Home advertising in New Zealand moved from 3.9% to 6.6%, and its estimated monthly branded searches moved from 170 to 320.
How did search popularity change for New Zealand Out-of-Home advertising in August 2026?
1 change
Estimated monthly branded searches for VAST Billboards in New Zealand rose 88.2% over 11 measured months, from 170 to 320 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using oOh!media’s and VAST Billboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
oOh!media
11 branded search terms
- adshel
- adshel nz
- ooh media
- ooh media auckland
- ooh media billboards
- ooh media bus shelter
- ooh media new zealand
- ooh media nz
- ooh media street furniture
- ooh media wellington
- oohmedia
VAST Billboards
1 branded search term
- Vast Billboards
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.