Jolly Billboards vs Phantom Billstickers:Which is more popular by branded search in New Zealand?
In August 2026, Phantom Billstickers had more branded searches than Jolly Billboards among Out-of-Home advertising in New Zealand. Phantom Billstickers was estimated to have 560 branded searches compared to Jolly Billboards’ 170, and held an 11.6% Share of Search versus Jolly Billboards’ 3.5%.
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Which is more popular in search, Jolly Billboards or Phantom Billstickers?
Outdoor, billboard, transit and digital out-of-home advertising providers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Phantom Billstickers, Jolly Billboards. The figures are in the table below the chart.
View monthly share of search table
| Month | Go Media | Lumo Digital Outdoor | JCDecaux | Phantom Billstickers | oOh!media | Shout Media | VAST Billboards | Jolly Billboards |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 14.7% | 12.8% | 14.9% | 10.6% | 7.3% | 3.9% | 4.8% |
| Nov 2025 | 26.5% | 19.4% | 14.1% | 14.4% | 10.4% | 8.1% | 3.5% | 3.5% |
| Dec 2025 | 31.2% | 16.1% | 14% | 15.4% | 9.2% | 7.2% | 3.8% | 3.1% |
| Jan 2026 | 42.6% | 13% | 11.4% | 14.5% | 6.6% | 7% | 2.4% | 2.4% |
| Feb 2026 | 25.1% | 18.6% | 14% | 15.1% | 9.2% | 10.5% | 3.8% | 3.8% |
| Mar 2026 | 29% | 18.6% | 11.9% | 16.9% | 9.3% | 6.9% | 3.7% | 3.7% |
| Apr 2026 | 27.4% | 13.9% | 13.7% | 14.5% | 13.9% | 8.4% | 4.5% | 3.7% |
| May 2026 | 39.8% | 14.7% | 11% | 11.4% | 10.2% | 6.5% | 2.9% | 3.5% |
| Jun 2026 | 26.6% | 18.9% | 12.9% | 12.1% | 14.7% | 6.7% | 3.6% | 4.4% |
| Jul 2026 | 23.2% | 20.4% | 15% | 13.5% | 10.4% | 6.6% | 6.6% | 4.3% |
| Aug 2026 | 27.7% | 19.4% | 14.5% | 11.6% | 10.1% | 6.6% | 6.6% | 3.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Jolly Billboards and Phantom Billstickers comparison changed over the last 12 months?
3 findings
- Phantom Billstickers was ahead of Jolly Billboards in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jolly Billboards’ estimated Share of Search among Out-of-Home advertising in New Zealand moved from 4.8% to 3.5%, and its estimated monthly branded searches moved from 210 to 170.
- Across the 11 months ending August 2026, Phantom Billstickers’ estimated Share of Search among Out-of-Home advertising in New Zealand moved from 14.9% to 11.6%, and its estimated monthly branded searches moved from 650 to 560.
How did search popularity change for New Zealand Out-of-Home advertising in August 2026?
2 changes
In August 2026, Phantom Billstickers lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 13.5% to 11.6%.
In August 2026, Jolly Billboards lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 4.3% to 3.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Jolly Billboards’ and Phantom Billstickers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jolly Billboards
1 branded search term
- Jolly Billboards
Phantom Billstickers
7 branded search terms
- phantom billstickers
- phantom billstickers auckland
- phantom billstickers christchurch
- phantom billstickers dunedin
- phantom billstickers prices
- phantom billstickers wellington
- phantom posters
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.