Go Media vs VAST Billboards:Which is more popular in New Zealand?
In September 2026, Go Media had more branded searches than VAST Billboards among Out-of-Home advertising in New Zealand. Go Media had about 1,630 branded searches, while VAST Billboards had 210. Go Media made up 37.2% of all Out-of-Home advertising searches we track, and VAST Billboards accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about Out-of-Home advertising, Go Media appeared in three of the five answers and VAST Billboards in none.
Who do people search for more?
Go Media, about 8 searches for every 1 for VAST Billboards
Who does AI mention more?
Go Media, mentioned in 3 of 5 answers, VAST Billboards in 0
Who does AI recommend more?
Go Media, the only one of the two named
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Top Out-of-Home advertising in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Go Media was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. VAST Billboards did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Go Media3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
VAST Billboards0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Out-of-Home advertising
5 answers
Asked ChatGPT
“Which outdoor advertising company should I hire in New Zealand?”
Asked ChatGPT
“What are the best outdoor advertising companies in New Zealand?”
Asked ChatGPT
“What's the best outdoor advertising company in New Zealand for local brand visibility?”
Searched Google, AI Overview
“outdoor advertising companies”
Searched Google, AI Overview
“best outdoor advertising”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Go Media or VAST Billboards more popular in search?
This chart shows how often people search Google for Go Media and VAST Billboards by name. Each line represents a brand's share of searches for all nine Out-of-Home advertising we track, month by month, from searches in New Zealand.
Share of searches by month for Go Media, VAST Billboards. The figures are in the table below the chart.
View monthly share of searches table
| Month | Go Media | VAST Billboards |
|---|---|---|
| Nov 2025 | 28.3% | 3.8% |
| Dec 2025 | 33.2% | 4% |
| Jan 2026 | 44.6% | 2.5% |
| Feb 2026 | 26.6% | 4% |
| Mar 2026 | 30.5% | 3.9% |
| Apr 2026 | 29.4% | 4.8% |
| May 2026 | 41.8% | 3% |
| Jun 2026 | 28.5% | 3.9% |
| Jul 2026 | 24.8% | 7.1% |
| Aug 2026 | 29.3% | 7% |
| Sep 2026 | 37.2% | 4.8% |
| Oct 2026 | — | — |
How has branded search for Go Media and VAST Billboards changed in New Zealand over the last 12 months?
3 findings
- Go Media was ahead of VAST Billboards in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Go Media’s share of searches among Out-of-Home advertising in New Zealand moved from 28.3% to 37.2%, and its estimated monthly branded searches moved from 1.1K to 1.6K.
- Across the 11 months ending September 2026, VAST Billboards’ share of searches among Out-of-Home advertising in New Zealand moved from 3.8% to 4.8%, and its estimated monthly branded searches moved from 140 to 210.
How did search popularity change for New Zealand Out-of-Home advertising in September 2026?
2 changes
In September 2026, Go Media gained share of searches among Out-of-Home advertising in New Zealand, from 29.3% to 37.2%.
In September 2026, VAST Billboards lost share of searches among Out-of-Home advertising in New Zealand, from 7% to 4.8%.
How are Go Media’s and VAST Billboards’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Go Media’s and VAST Billboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Go Media
2 branded search terms
- Go Media
- go media billboards
VAST Billboards
1 branded search term
- vast billboards
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