Brandwave

QMS Media New Zealand vs VAST Billboards:Which is more popular in New Zealand?

In September 2026, VAST Billboards had more branded searches than QMS Media New Zealand among Out-of-Home advertising in New Zealand. VAST Billboards had about 210 branded searches, while QMS Media New Zealand had 0. VAST Billboards made up 4.8% of all Out-of-Home advertising searches we track, and QMS Media New Zealand accounted for 0%. When we asked ChatGPT and Google AI Overviews about Out-of-Home advertising, QMS Media New Zealand appeared in three of the five answers and VAST Billboards in none.

Among Out-of-Home advertising in New Zealand in September 2026

Who do people search for more?

VAST Billboards, the only one of the two with measured searches

VAST Billboards 210 searchesQMS Media New Zealand 0 searches

Who does AI mention more?

QMS Media New Zealand, mentioned in 3 of 5 answers, VAST Billboards in 0

QMS Media New Zealand in 3 of 5VAST Billboards in 0 of 5

Who does AI recommend more?

QMS Media New Zealand, the only one of the two named

QMS Media New Zealand first in 3VAST Billboards never named

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Top Out-of-Home advertising in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, QMS Media New Zealand was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. VAST Billboards did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. QMS Media New Zealand1st
  2. VAST Billboards–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • QMS Media New Zealand3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VAST Billboards0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Out-of-Home advertising

5 answers

  • Asked ChatGPT

    “Which outdoor advertising company should I hire in New Zealand?”

    1. Asked ChatGPT

      “What are the best outdoor advertising companies in New Zealand?”

      1. 1QMS Media New Zealand

    2. Asked ChatGPT

      “What's the best outdoor advertising company in New Zealand for local brand visibility?”

      1. 1QMS Media New Zealand

    3. Searched Google, AI Overview

      “outdoor advertising companies”

      1. 3QMS Media New Zealand

    4. Searched Google, AI Overview

      “best outdoor advertising”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is QMS Media New Zealand or VAST Billboards more popular in search?

      This chart shows how often people search Google for QMS Media New Zealand and VAST Billboards by name. Each line represents a brand's share of searches for all nine Out-of-Home advertising we track, month by month, from searches in New Zealand.

      QMS Media New Zealand and VAST Billboards among Out-of-Home advertising in New Zealand, by month

      Share of searches by month for VAST Billboards, QMS Media New Zealand. The figures are in the table below the chart.

      View monthly share of searches table
      MonthVAST BillboardsQMS Media New Zealand
      Nov 20253.8%0.27%
      Dec 20254%0%
      Jan 20262.5%0.23%
      Feb 20264%0.29%
      Mar 20263.9%0.23%
      Apr 20264.8%0%
      May 20263%0.21%
      Jun 20263.9%0%
      Jul 20267.1%0%
      Aug 20267%0%
      Sep 20264.8%0%
      Oct 2026——

      How has branded search for QMS Media New Zealand and VAST Billboards changed in New Zealand over the last 12 months?

      3 findings

      How did search popularity change for New Zealand Out-of-Home advertising in September 2026?

      2 changes

      1. In September 2026, VAST Billboards lost share of searches among Out-of-Home advertising in New Zealand, from 7% to 4.8%.

      2. Estimated monthly branded searches for QMS Media New Zealand in New Zealand fell 100% over 11 measured months, from 10 to 0 in September 2026.

      How are QMS Media New Zealand’s and VAST Billboards’ branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using QMS Media New Zealand’s and VAST Billboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      QMS Media New Zealand

      1 branded search term

      • qms media new zealand

      VAST Billboards

      1 branded search term

      • vast billboards

      How the Brand Demand Index is measured

      Creator with pink hair and a pink jacket

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