Jolly Billboards vs VAST Billboards:Which is more popular in New Zealand?
In September 2026, VAST Billboards had more branded searches than Jolly Billboards among Out-of-Home advertising in New Zealand. VAST Billboards had about 210 branded searches, while Jolly Billboards had 170. VAST Billboards made up 4.8% of all Out-of-Home advertising searches we track, and Jolly Billboards accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about Out-of-Home advertising, Jolly Billboards appeared in one of the five answers and VAST Billboards in none.
Who do people search for more?
VAST Billboards, about 24% more searches than Jolly Billboards
Who does AI mention more?
Jolly Billboards, mentioned in 1 of 5 answers, VAST Billboards in 0
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Top Out-of-Home advertising in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jolly Billboards was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. VAST Billboards did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jolly Billboards1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VAST Billboards0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Out-of-Home advertising
5 answers
Asked ChatGPT
“Which outdoor advertising company should I hire in New Zealand?”
Asked ChatGPT
“What are the best outdoor advertising companies in New Zealand?”
Asked ChatGPT
“What's the best outdoor advertising company in New Zealand for local brand visibility?”
Searched Google, AI Overview
“outdoor advertising companies”
Searched Google, AI Overview
“best outdoor advertising”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Jolly Billboards or VAST Billboards more popular in search?
This chart shows how often people search Google for Jolly Billboards and VAST Billboards by name. Each line represents a brand's share of searches for all nine Out-of-Home advertising we track, month by month, from searches in New Zealand.
Share of searches by month for VAST Billboards, Jolly Billboards. The figures are in the table below the chart.
View monthly share of searches table
| Month | VAST Billboards | Jolly Billboards |
|---|---|---|
| Nov 2025 | 3.8% | 3.8% |
| Dec 2025 | 4% | 3.3% |
| Jan 2026 | 2.5% | 2.5% |
| Feb 2026 | 4% | 4% |
| Mar 2026 | 3.9% | 3.9% |
| Apr 2026 | 4.8% | 4% |
| May 2026 | 3% | 3.6% |
| Jun 2026 | 3.9% | 4.7% |
| Jul 2026 | 7.1% | 4.6% |
| Aug 2026 | 7% | 3.7% |
| Sep 2026 | 4.8% | 3.9% |
| Oct 2026 | — | — |
How has branded search for Jolly Billboards and VAST Billboards changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending September 2026: Jolly Billboards took it in May 2026, VAST Billboards took it in July 2026.
- Across the 11 months ending September 2026, Jolly Billboards’ share of searches among Out-of-Home advertising in New Zealand moved from 3.8% to 3.9%, and its estimated monthly branded searches moved from 140 to 170.
- Across the 11 months ending September 2026, VAST Billboards’ share of searches among Out-of-Home advertising in New Zealand moved from 3.8% to 4.8%, and its estimated monthly branded searches moved from 140 to 210.
How did search popularity change for New Zealand Out-of-Home advertising in September 2026?
2 changes
In September 2026, VAST Billboards lost share of searches among Out-of-Home advertising in New Zealand, from 7% to 4.8%.
Estimated monthly branded searches for Jolly Billboards in New Zealand rose 21.4% over 11 measured months, from 140 to 170 in September 2026.
How are Jolly Billboards’ and VAST Billboards’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jolly Billboards’ and VAST Billboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jolly Billboards
1 branded search term
- jolly billboards
VAST Billboards
1 branded search term
- vast billboards
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