Brandwave

Shout Media vs VAST Billboards:Which is more popular in New Zealand?

In September 2026, Shout Media had more branded searches than VAST Billboards among Out-of-Home advertising in New Zealand. Shout Media had about 260 branded searches, while VAST Billboards had 210. Shout Media made up 5.9% of all Out-of-Home advertising searches we track, and VAST Billboards accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about Out-of-Home advertising, Shout Media appeared in one of the five answers and VAST Billboards in none.

Among Out-of-Home advertising in New Zealand in September 2026

Who do people search for more?

Shout Media, about 24% more searches than VAST Billboards

Shout Media 260 searchesVAST Billboards 210 searches

Who does AI mention more?

Shout Media, mentioned in 1 of 5 answers, VAST Billboards in 0

Shout Media in 1 of 5VAST Billboards in 0 of 5

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Top Out-of-Home advertising in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shout Media was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. VAST Billboards did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shout Media1st
  2. VAST Billboards–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shout Media1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VAST Billboards0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Out-of-Home advertising

5 answers

  • Asked ChatGPT

    “Which outdoor advertising company should I hire in New Zealand?”

    1. Asked ChatGPT

      “What are the best outdoor advertising companies in New Zealand?”

      1. Asked ChatGPT

        “What's the best outdoor advertising company in New Zealand for local brand visibility?”

        1. 4Shout Media

      2. Searched Google, AI Overview

        “outdoor advertising companies”

        1. Searched Google, AI Overview

          “best outdoor advertising”

          Not named in any answer:

          Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

          Is Shout Media or VAST Billboards more popular in search?

          This chart shows how often people search Google for Shout Media and VAST Billboards by name. Each line represents a brand's share of searches for all nine Out-of-Home advertising we track, month by month, from searches in New Zealand.

          Shout Media and VAST Billboards among Out-of-Home advertising in New Zealand, by month

          Share of searches by month for Shout Media, VAST Billboards. The figures are in the table below the chart.

          View monthly share of searches table
          MonthShout MediaVAST Billboards
          Nov 20258.6%3.8%
          Dec 20257.7%4%
          Jan 20267.4%2.5%
          Feb 202611.1%4%
          Mar 20267.3%3.9%
          Apr 20269%4.8%
          May 20266.9%3%
          Jun 20267.2%3.9%
          Jul 20267.1%7.1%
          Aug 20267%7%
          Sep 20265.9%4.8%
          Oct 2026——

          How has branded search for Shout Media and VAST Billboards changed in New Zealand over the last 12 months?

          3 findings

          How did search popularity change for New Zealand Out-of-Home advertising in September 2026?

          2 changes

          1. In September 2026, VAST Billboards lost share of searches among Out-of-Home advertising in New Zealand, from 7% to 4.8%.

          2. In September 2026, Shout Media lost share of searches among Out-of-Home advertising in New Zealand, from 7% to 5.9%.

          How are Shout Media’s and VAST Billboards’ branded searches counted?

          2 search terms

          Brandwave collects information about searches that people make online using Shout Media’s and VAST Billboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

          Shout Media

          1 branded search term

          • shout media

          VAST Billboards

          1 branded search term

          • vast billboards

          How the Brand Demand Index is measured

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