JCDecaux vs VAST Billboards:Which is more popular by branded search in New Zealand?
In August 2026, JCDecaux had more branded searches than VAST Billboards among Out-of-Home advertising in New Zealand. JCDecaux was estimated to have 700 branded searches compared to VAST Billboards’ 320, and held a 14.5% Share of Search versus VAST Billboards’ 6.6%.
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Which is more popular in search, JCDecaux or VAST Billboards?
Outdoor, billboard, transit and digital out-of-home advertising providers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JCDecaux, VAST Billboards. The figures are in the table below the chart.
View monthly share of search table
| Month | Go Media | Lumo Digital Outdoor | JCDecaux | Phantom Billstickers | oOh!media | Shout Media | VAST Billboards | Jolly Billboards |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 14.7% | 12.8% | 14.9% | 10.6% | 7.3% | 3.9% | 4.8% |
| Nov 2025 | 26.5% | 19.4% | 14.1% | 14.4% | 10.4% | 8.1% | 3.5% | 3.5% |
| Dec 2025 | 31.2% | 16.1% | 14% | 15.4% | 9.2% | 7.2% | 3.8% | 3.1% |
| Jan 2026 | 42.6% | 13% | 11.4% | 14.5% | 6.6% | 7% | 2.4% | 2.4% |
| Feb 2026 | 25.1% | 18.6% | 14% | 15.1% | 9.2% | 10.5% | 3.8% | 3.8% |
| Mar 2026 | 29% | 18.6% | 11.9% | 16.9% | 9.3% | 6.9% | 3.7% | 3.7% |
| Apr 2026 | 27.4% | 13.9% | 13.7% | 14.5% | 13.9% | 8.4% | 4.5% | 3.7% |
| May 2026 | 39.8% | 14.7% | 11% | 11.4% | 10.2% | 6.5% | 2.9% | 3.5% |
| Jun 2026 | 26.6% | 18.9% | 12.9% | 12.1% | 14.7% | 6.7% | 3.6% | 4.4% |
| Jul 2026 | 23.2% | 20.4% | 15% | 13.5% | 10.4% | 6.6% | 6.6% | 4.3% |
| Aug 2026 | 27.7% | 19.4% | 14.5% | 11.6% | 10.1% | 6.6% | 6.6% | 3.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the JCDecaux and VAST Billboards comparison changed over the last 12 months?
3 findings
- JCDecaux was ahead of VAST Billboards in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, JCDecaux’s estimated Share of Search among Out-of-Home advertising in New Zealand moved from 12.8% to 14.5%, and its estimated monthly branded searches moved from 560 to 700.
- Across the 11 months ending August 2026, VAST Billboards’ estimated Share of Search among Out-of-Home advertising in New Zealand moved from 3.9% to 6.6%, and its estimated monthly branded searches moved from 170 to 320.
How did search popularity change for New Zealand Out-of-Home advertising in August 2026?
2 changes
In August 2026, JCDecaux lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 15% to 14.5%.
Estimated monthly branded searches for VAST Billboards in New Zealand rose 88.2% over 11 measured months, from 170 to 320 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using JCDecaux’s and VAST Billboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JCDecaux
7 branded search terms
- jcdecaux
- jcdecaux airport
- jcdecaux auckland
- jcdecaux billboard
- jcdecaux billboards
- jcdecaux new zealand
- jcdecaux nz
VAST Billboards
1 branded search term
- Vast Billboards
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